Analyzing Music in Advertising | Taschenbuch

Cover: 9781138616813 | Analyzing Music in Advertising | Nicolai Graakjaer | Taschenbuch

Rückseite: 9781138616813 | Analyzing Music in Advertising | Nicolai Graakjaer | Taschenbuch

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Sprache: Englisch

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Beschreibung

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Über den Autor

Nicolai Jørgensgaard Graakjær (NJG) was born in 1972 in Denmark. He is Professor (WRS) of Mediated Communication in the Department of Communication and Psychology at the University of Aalborg, Denmark. NJG has published his research in, e.g., Popular Music & Society, Critical Discourse Studies, and Visual Communication.

Inhaltsverzeichnis

1. Introduction Part I: Contextual Perspectives 2. Transtextuality: Preexisting and Original Music 3. Marketing: Music and Products 4. Settings: Television, Web, and Stores Part II: Cotextual Perspectives 5. Musical Signification 6. Musical Structures 7. Musical Functions 8. Conclusion

Erscheinungsjahr:	2018
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781138616813
ISBN-10:	1138616818
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Graakjaer, Nicolai
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 10 mm
Von/Mit:	Nicolai Graakjaer
Erscheinungsdatum:	08.06.2018
Gewicht:	0,276 kg