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Beschreibung
Leverage AI and new technologies to build trust with your customers and guide them through their complex buying journeys in this increasingly digital era.
Leverage AI and new technologies to build trust with your customers and guide them through their complex buying journeys in this increasingly digital era.
Über den Autor

Andrew Hough is Lecturer in Sales Leadership and Performance at Cranfield School of Management, UK and is founder of the Association of Professional Sales.
Richard Vincent is Visiting Fellow, Cranfield School of Management, UK and is a founding Fellow of the Association of Professional Sales.
Richard Brooks is Visiting Fellow at Cranfield School of Management, UK, and CMO at a high-growth US company.

Inhaltsverzeichnis
    • Chapter - 01: The evolution of professional selling – the timeless fundamentals that endure;
    • Chapter - 02: The modern buyer’s journey;
    • Chapter - 03: Consultative questioning techniques;
    • Chapter - 04: Active listening in the age of distraction;
    • Chapter - 05: Value articulation and communication;
    • Chapter - 06: Negotiation – the human art of finding win–win solutions;
    • Chapter - 07: Building authentic relationships at scale – the human touch in the age of AI;
    • Chapter - 08: Time management;
    • Chapter - 09: The decisive human;
    • Chapter - 10: Sales enablement;
    • Chapter - 11: Ethical sales in the AI era;
    • Chapter - 12: The future of sales, more human than ever;
Details
Erscheinungsjahr: 2026
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781398628458
ISBN-10: 139862845X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Hough, Andrew
Vincent, Richard
Brooks, Richard
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 16 mm
Von/Mit: Andrew Hough (u. a.)
Erscheinungsdatum: 28.07.2026
Gewicht: 0,442 kg
Artikel-ID: 135865967

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