Bev Burgess is founder and Managing Principal at Inflexion Group, which delivers thought leadership, consulting and training to companies on account-based growth. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Based near London, UK, she is also the author of A Practitioner's Guide to Account-Based Marketing and Executive Engagement Strategies, both published by Kogan Page.

Tim Shercliff is co-founder and Managing Director at Inflexion Group. Previously a Strategy & Marketing Director at IBM, he has consulted and worked with companies including Accenture, CSC, Fujitsu, Micro Focus and Nationwide Building Society. He is based in Kent, UK.

• Section - ONE: Introducing account-based growth;
• • Chapter - 01: The case for account-based growth;
  • Chapter - 02: Account-based growth in practice;
• Section - TWO: Aligning internally for growth;
• • Chapter - 03: Account prioritization and resource allocation;
  • Chapter - 04: Integrated account business planning;
  • Chapter - 05: Managing data, technology and operations;
  • Chapter - 06: Leadership, culture and change;
• Section - THREE: Engaging externally for growth;
• • Chapter - 07: Account management and sales;
  • Chapter - 08: Account-based marketing;
  • Chapter - 09: Customer success;
  • Chapter - 10: Executive sponsorship and engagement;
• Section - FOUR: Account-based growth assessment tool;
• • Chapter - 11: How does your company stack up