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Beschreibung
Deliver value and profitable business solutions to key B2B clients and build enduring relationships that will maximize growth, by aligning marketing, sales and customer success.
Deliver value and profitable business solutions to key B2B clients and build enduring relationships that will maximize growth, by aligning marketing, sales and customer success.
Über den Autor
Bev Burgess, based in Kent, UK, is Founder and Managing Principal at Inflexion Group. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Since she codified ABM in 2003, she has personally helped over 40 of the world's most influential firms accelerate account growth using ABM techniques through her consulting, training and thought leadership.
Inhaltsverzeichnis
Section - ONE: Introducing account-based growth; Chapter - 01: The case for account-based growth; Chapter - 02: Account-based growth in practice; Section - TWO: Aligning internally for growth; Chapter - 03: Account prioritization and resource allocation; Chapter - 04: Integrated account business planning; Chapter - 05: Managing data, technology and operations; Chapter - 06: Leadership, culture and change; Section - THREE: Engaging externally for growth; Chapter - 07: Account management and sales; Chapter - 08: Account-based marketing; Chapter - 09: Customer success; Chapter - 10: Executive sponsorship and engagement; Section - FOUR: Account-based growth assessment tool; Chapter - 11: How does your company stack up
Details
Erscheinungsjahr: | 2022 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 304 |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781398607446 |
ISBN-10: | 1398607444 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Burgess, Bev
Shercliff, Tim |
Hersteller: | Kogan Page Ltd |
Maße: | 232 x 153 x 19 mm |
Von/Mit: | Bev Burgess (u. a.) |
Erscheinungsdatum: | 03.11.2022 |
Gewicht: | 0,452 kg |
Über den Autor
Bev Burgess, based in Kent, UK, is Founder and Managing Principal at Inflexion Group. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Since she codified ABM in 2003, she has personally helped over 40 of the world's most influential firms accelerate account growth using ABM techniques through her consulting, training and thought leadership.
Inhaltsverzeichnis
Section - ONE: Introducing account-based growth; Chapter - 01: The case for account-based growth; Chapter - 02: Account-based growth in practice; Section - TWO: Aligning internally for growth; Chapter - 03: Account prioritization and resource allocation; Chapter - 04: Integrated account business planning; Chapter - 05: Managing data, technology and operations; Chapter - 06: Leadership, culture and change; Section - THREE: Engaging externally for growth; Chapter - 07: Account management and sales; Chapter - 08: Account-based marketing; Chapter - 09: Customer success; Chapter - 10: Executive sponsorship and engagement; Section - FOUR: Account-based growth assessment tool; Chapter - 11: How does your company stack up
Details
Erscheinungsjahr: | 2022 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 304 |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781398607446 |
ISBN-10: | 1398607444 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Burgess, Bev
Shercliff, Tim |
Hersteller: | Kogan Page Ltd |
Maße: | 232 x 153 x 19 mm |
Von/Mit: | Bev Burgess (u. a.) |
Erscheinungsdatum: | 03.11.2022 |
Gewicht: | 0,452 kg |
Warnhinweis