Bev Burgess: Account-Based Growth

Cover: 9781398607446 | Account-Based Growth | Bev Burgess (u. a.) | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

Deliver value and profitable business solutions to key B2B clients and build enduring relationships that will maximize growth, by aligning marketing, sales and customer success.

Über den Autor

Bev Burgess is founder and Managing Principal at Inflexion Group, which delivers thought leadership, consulting and training to companies on account-based growth. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Based near London, UK, she is also the author of A Practitioner's Guide to Account-Based Marketing and Executive Engagement Strategies, both published by Kogan Page.

Tim Shercliff is co-founder and Managing Director at Inflexion Group. Previously a Strategy & Marketing Director at IBM, he has consulted and worked with companies including Accenture, CSC, Fujitsu, Micro Focus and Nationwide Building Society. He is based in Kent, UK.

Inhaltsverzeichnis

Section - ONE: Introducing account-based growth; Chapter - 01: The case for account-based growth; Chapter - 02: Account-based growth in practice; Section - TWO: Aligning internally for growth; Chapter - 03: Account prioritization and resource allocation; Chapter - 04: Integrated account business planning; Chapter - 05: Managing data, technology and operations; Chapter - 06: Leadership, culture and change; Section - THREE: Engaging externally for growth; Chapter - 07: Account management and sales; Chapter - 08: Account-based marketing; Chapter - 09: Customer success; Chapter - 10: Executive sponsorship and engagement; Section - FOUR: Account-based growth assessment tool; Chapter - 11: How does your company stack up

Erscheinungsjahr:	2022
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781398607446
ISBN-10:	1398607444
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Burgess, Bev Shercliff, Tim
Hersteller:	Kogan Page Ltd
Maße:	232 x 153 x 19 mm
Von/Mit:	Bev Burgess (u. a.)
Erscheinungsdatum:	03.11.2022
Gewicht:	0,452 kg

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