Bill Faust has 14 years’ experience in delivering high-level integrated, marketing campaigns, for a range of blue chip companies including GE Capital, Campbell’s, News Ltd, Bayard Presse and BT. This has taken Bill across the world from London, Paris, Istanbul to Sydney. And back.

Michael Faust has had a top flight management, advertising and marketing career. Most recently Michael was the Managing Director of Travelcare, the UK’s largest independent travel agency . Prior to this he has held influential positions as the European Marketing Director of [...] as well as a number of strategic consultancy roles across the European dotcom market. Over the last fifteen years Michael has worked in both advertising agencies and client companies from Saatchi and Saatchi to Dell.

Introduction

• Experience gained from talking at business schools/universities
• Experience gained from helping create CVs

Chapter 1: CRITIQUE of functional and chronological CVs

• The aim of a CV and the aim of the interview:
• Introducing the 4 key communication foundation blocks of What, Where, Who and How. Relate this to Corporate DNA defined by companies such as Korn Ferry comprising Expertise (what/Where) and Behaviour and Values (Who and How)
• Overview of chronological and functional CV’s.
• New diagrams to compare and contrast the traditional CV and how they satisfy the different objectives
• Key issues that occur with any CV
• Limitations of other CV books which end their analysis at this stage including tips from leading career sites and critiques of executive search firms.
• Develop business (ie your career) by one of two routes either (a) taking the product to market or (b) bringing the customer to the solution. Traditional CVs used to be okay at the former but do not define enough for the latter

Chapter 2: BUILDING BLOCKS of Customer CV

• This chapter explains the base components of a Customer CV in greater detail than in the first edition
• Definition of Customer CV
• The importance of understanding yourself and what this means.
• Introduction to key components from Personal Promise, Career DNA, Transferable Assets to Career History.
• Compare and contrast Customer CV to other traditional CV models
• Explore additional fine-tuning issues such as the use of fact vs opinion, how to quantify results and relate them back to the business.
• New handy hints such as the rationale for a short company overview, how to write about responsibilities and how to frame business benefits.

Chapter 3: PROCESS to create new Customer CV (Preparation of the Career DNA Bank

• An enhanced chapter discussing how to properly prepare your Career DNA Bank the underpinnings (think of it as the skeleton) in order to frame and hang a Customer CV (the flesh). Without the correct skeleton you collapse. How does the Career DNA bank inform the Personal Promise, Transferable assets and Career History.
• How do you uncover a detailed understanding of your abilities, core competencies, behaviours and values e.g. what you will be employed for
• Development of the Career DNA Bank needs time effort and resources put into it.
• Revised case studies and examples
• New techniques to use.
• New ways to describe your journey and story.

Chapter 4: The END BENEFIT and the PROCESS BENEFIT

• The Benefit of the Customer CV

• New SWOT analysis
• Realigns from the past to the future and from the seller to the buyer
• Best hire not easiest laziest fit
• Efficiency for candidate and employer

• The Benefit of the Process:

• Writing a CV
• Easily be able to write bespoke & targeted CVs.
• Easier completion of (Competency Based) Application forms as preparation has already been done
• Easier to create cover letters
• Base material for you to use at interview – even agenda document

• Better targeting of potential employers
• Help you decipher the job descriptions and fully understand what the potential employer is looking for
• Open new career avenues
• Making the most of networking scenarios
• Managemen