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In the early 1980s American Express Co. tried out a new marketing concept
to increase the use of their card and the cards acceptance at retail outlets (Anderson
1996). For every purchase, a consumer made using an American Express card,
American Express Co. would make a donation to charity. First, American Express Co.
used this marketing practice in San Francisco, and following the success of that
campaign, the company later developed a national campaign that benefited the
renovation of Ellis Island and the Statue of Liberty. American Express Co. had hit
upon a marketing concept so innovative they were able to copyright the term they
developed to describe it: Cause Related Marketing (CRM).
In the early 1980s American Express Co. tried out a new marketing concept
to increase the use of their card and the cards acceptance at retail outlets (Anderson
1996). For every purchase, a consumer made using an American Express card,
American Express Co. would make a donation to charity. First, American Express Co.
used this marketing practice in San Francisco, and following the success of that
campaign, the company later developed a national campaign that benefited the
renovation of Ellis Island and the Statue of Liberty. American Express Co. had hit
upon a marketing concept so innovative they were able to copyright the term they
developed to describe it: Cause Related Marketing (CRM).
| Erscheinungsjahr: | 2023 |
|---|---|
| Produktart: | Ratgeber |
| Rubrik: | Gesundheit |
| Thema: | Lexika |
| Medium: | MP3 |
| ISBN-13: | 9783963840869 |
| ISBN-10: | 3963840862 |
| Sprache: | Deutsch |
| Autor: | Sprenger, Reinhard K. |
| Vorleser: | Piedesack, Gordon |
| Hersteller: | John Verlag |
| Laufzeit: | 603 Minuten |
| Maße: | 150 x 150 x 16 mm |
| Von/Mit: | Reinhard K. Sprenger |
| Erscheinungsdatum: | 13.02.2023 |
| Gewicht: | 0,17 kg |
| Erscheinungsjahr: | 2023 |
|---|---|
| Produktart: | Ratgeber |
| Rubrik: | Gesundheit |
| Thema: | Lexika |
| Medium: | MP3 |
| ISBN-13: | 9783963840869 |
| ISBN-10: | 3963840862 |
| Sprache: | Deutsch |
| Autor: | Sprenger, Reinhard K. |
| Vorleser: | Piedesack, Gordon |
| Hersteller: | John Verlag |
| Laufzeit: | 603 Minuten |
| Maße: | 150 x 150 x 16 mm |
| Von/Mit: | Reinhard K. Sprenger |
| Erscheinungsdatum: | 13.02.2023 |
| Gewicht: | 0,17 kg |
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