Kary Oberbrunner: You Are an IP Company

Cover: 9781636803227 | You Are an IP Company | Kary Oberbrunner (u. a.) | Taschenbuch | 2024

Rückseite: 9781636803227 | You Are an IP Company | Kary Oberbrunner (u. a.) | Taschenbuch | 2024

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Sprache: Englisch

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Beschreibung

A New Book from the Wall Street Journal and USA Today Bestselling Author
Unlock the Hidden Value Inside Your Ideas-and Transform Your Business Into an IP Powerhouse.

The world's most influential brands, creators, and innovators all share one advantage: they think and operate like intellectual property companies. Now, you can too.
In You Are an IP Company, bestselling author Kary Oberbrunner and top IP attorney Katherine Rubino reveal the proven system used by leading brands to locate, protect, and monetize their most valuable asset-intellectual property.

From trademarks and copyrights to patents, trade secrets, licensing, and brand assets, the smartest leaders safeguard their IP because that protection generates success.

Taylor Swift's 300+ trademarks, Play-Doh's trademarked scent, Coca-Cola's legendary trade-secret formula, and the IP strategies behind Disney, LEGO®, CrossFit, Magnolia, Dr Pepper, and Apple all demonstrate one truth: IP drives exponential growth.

Most entrepreneurs assume they have "no IP," but over 90% of a company's value is tied to intellectual property-if you know how to identify it.

Inside you'll discover:

Why promoting an idea too early destroys its IP value
How to choose the right protection strategy
A clear 12-step plan to build IP influence and impact
Forty-seven ways to monetize intellectual property
How to safeguard your brand, creative work, and innovations

Whether you're a creator, entrepreneur, coach, consultant, executive, or business owner, this book will help you uncover your hidden IP, protect it strategically, and transform it into long-term income and authority.

Your ideas are powerful. It's time to protect them-and profit from them-like an IP company.

Über den Autor

KARY OBERBRUNNER is a Wall Street Journal and USA Today bestselling author of more than a dozen books. As CEO of Igniting Souls and Blockchain Life, he helps authors, entrepreneurs, and influencers publish, protect, and promote their Intellectual Property and turn it into 18 streams of income. His companies are committed to: Setting Free World-Changing Ideas. An award-winning novelist, TEDx speaker, screenwriter, and inventor, he's been featured in Entrepreneur, Forbes, CBS, Fox News, Yahoo, and many other major media outlets. As a young man, he suffered from severe stuttering, depression, and self-injury. Today a transformed man, Kary ignites souls. He speaks internationally on a variety of topics including leadership, personal growth, human performance, blockchain technology, and entrepreneurship. As a futurist, he often consults on marketing, branding, Intellectual Property, and [...] has several earned degrees, including a Bachelor of Arts, Masters in Divinity, and Doctorate in Transformational Leadership. He also serves as the Berry Chair of Entrepreneurship at Cedarville University, where he teaches on the topics of Entrepreneurship and Digital Marketing. Kary enjoys cycling, especially in the French Alps. He lives in Ohio with his wife Kelly and three children: Keegan, Isabel, and Addison.

Erscheinungsjahr:	2024
Fachbereich:	Handels- und Wirtschaftsrecht, Arbeitsrecht
Genre:	Importe , Recht
Produktart:	Nachschlagewerke
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781636803227
ISBN-10:	1636803229
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Oberbrunner, Kary Rubino, Katherine
Hersteller:	Ethos Collective
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 13 mm
Von/Mit:	Kary Oberbrunner (u. a.)
Erscheinungsdatum:	30.10.2024
Gewicht:	0,36 kg