Dr. M. Claudia tom Dieck is Reader at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University (UK), and the Program Chair of the annual International XR Conference. Her research interests include immersive technologies in the creative industries.
Prof. Timothy Jung is Chair Professor of XR (extended reality), Director of Creative AR & VR Hub at Manchester Metropolitan University (UK), and President of the International Association of Immersive Technology Innovation (IAITI). His research interests include AI, XR and Blockchain-powered metaverse technology innovation for well-being and quality of life.
Dr. Dai-In Danny Han is Professor at the research center Future of Food at Zuyd University of Applied Sciences, Maastricht (The Netherlands), and Senior Research Associate at the University of Johannesburg, South Africa. His research primarily focuses on the design and application of XR-enhanced experiences and their impact on consumer psychology and behavior.
Dr. Jonas Heller is Assistant Professor at Maastricht University (The Netherlands), focusing on emerging technologies in retail and service environments. He holds a Ph.D. in Digital Marketing and co-founded the DEXLab. His research explores AR/VR’s impact on consumer behavior and well-being.

From Complex Tasks to Collaborative Success: Communication and Performance in Virtual Reality Teams.- Enhancing Construction Safety and Operations Training Through Collaborative CAVE: A Study for Experiment.- Development of a Virtual Training Simulator for Reactor Pressure Vessel Dismantling.- A Novel AI-Driven Assistive Framework for Enhanced Navigation and Text Recognition for Visually Impaired Using Smart Glasses.- The future of sneaker industry: what metaverse-driven business opportunities are likely to emerge for sneaker companies?.- Digital Transformation of Architectural Design Education: Metaverse-Based Collaborative Learning.- Intelligent Immersive Environments for Elderly Care: Integrating XR, Robotics, and AI Technologies.- Haptic Interaction Toolkit for Robotic Surgery.- Designing and Refining Diminished Reality to Support Sustainable Food Choices: From Concept to Application.- Design for an approach of Rapprochement between Marketing Science and the Metaverse in Cyber-physical Realities.- The legal Protection of Identity in the Metaverse: challenges and opportunities.- Following Mozart’s Steps: Influencing Factors of Tourist Satisfaction with AR-Supported Historical City Tours.- An educational museum approach within the Metaverse.- Relaxation in Virtual Reality: An Exploratory Study on the Role of Guidance Modality and Prior Experience.- The Impact of Augmented Reality Avatars on Student Engagement, Motivation, and Interest in History Learning.