Todd Rogers: Writing for Busy Readers

Cover: 9780593187500 | Writing for Busy Readers | Todd Rogers (u. a.) | Taschenbuch | 2025

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Sprache: Englisch

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Beschreibung

Writing well is for school. Writing effectively is for life.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:

Less is more
Make reading easy
Design for easy navigation
Use enough formatting, but no more
Tell readers why they should care
Make responding easy

Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.

Less is more
Make reading easy
Design for easy navigation
Use enough formatting, but no more
Tell readers why they should care
Make responding easy

Über den Autor

Todd Rogers is a Professor of Public Policy at Harvard University, where he has won teaching awards for the past six consecutive years. He is a behavioral scientist and the co-founder of the Analyst Institute and Everyday Labs. His opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others. Jessica Lasky-Fink is the Research Director at The People Lab, based at the Harvard Kennedy School. Her research focuses on improving the delivery of government programs and services.

Erscheinungsjahr:	2025
Genre:	Importe
Rubrik:	Ratgeber
Thema:	Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik
Medium:	Taschenbuch
Reihe:	Penguin Publishing Group
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780593187500
ISBN-10:	0593187504
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Rogers, Todd Lasky-Fink, Jessica
Hersteller:	Random House Penguin Publishing Group
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	227 x 150 x 15 mm
Von/Mit:	Todd Rogers (u. a.)
Erscheinungsdatum:	02.09.2025
Gewicht:	0,38 kg