Helio Fred Garcia (known as Fred) is founder and president of the crisis management firm Logos Consulting Group and also heads its research, publishing, and executive education arm, the Logos Institute for Crisis Management and Executive Leadership. Garcia is an adjunct associate professor in the Professional Development & Leadership department of Columbia University¿s Fu Foundation School of Engineering and Applied Science, where he teaches MS and PhD students leadership, ethics, and crisis management. Garcia is in his 32nd year on the New York University faculty, where he has received numerous awards for teaching excellence. He is an adjunct professor of management in the Stern School of Business Executive MBA program. He is an adjunct associate professor of management and communication in the MS in Public Relations and Corporate Communication program. At NYU, Garcia teaches courses in crisis management, crisis communication, communication strategy, and communication ethics and law. Garcia has an active practice coaching and teaching senior executives on leadership communication. For more than 35 years, he has personally coached more than 400 Fortune 500 CEOs, plus thousands of other high-profile individuals in other complex fields. His corporate clients include the largest U.S. and European banks and investment firms, the largest insurance companies, the top pharmaceutical and life sciences companies, hospitals, food and beverage manufacturing and marketing companies, advertising and professional service firms, and technology and software companies. He is the author of four prior books on communication, language, reputation, and trust.