Acknowledgments
Contributors

Foreword: Behavioral Science and "What Works" - Inseparable but in Tension?
Michael Hallsworth

Preamble: What Works, What Doesn’t (And When)
Dilip Soman

1. Translating Laboratory Research on Conflict-of-Interest Disclosures to Understand the Psychological Effects in the Real World
Sunita Sah

2. Translating and Scaling Laboratory Research on Time-Saving Services to Increase Well-Being of Working Mothers
Ashley Whillans

3. Behaviorally Informed Reminders: Translating Mindset Research to Improve Task Persistence
Joonkyung Kim and Dilip Soman

4. A Conceptual Replication of the Effects of Gamification on UK Adults’ Ability to Reach a Savings Goal
Nethal Hashim, Irene Scopelliti, and Janina Steinmetz

5. Translating Interventions to Improve Competence, Motivation, and Support of Heating Professionals to Increase Energy Efficiency in Swiss Buildings
Ulf J.J. Hahnel, Christian Mumenthaler, Tessa Dent Ferrel, and Tobias Brosch

6. Taking Context Seriously: Iteratively Translating Behavioral Interventions to Create Anemia Preventing Habits in Rural India
Anisha Singh and Steve Wendel

7. Translating Research on Goal-Setting to Enhance the Wellness of UK Social Workers
Shibeal O’Flaherty, Michael T. Sanders, and Ashley Whillans

8. Horizontal Scaling of Accuracy Prompts to Reduce Digital Misinformation Sharing in Canada
Lauryn Conway, Nicholas B. Diamond, and Chiara Varazzani

9. Customizing Social Norm Nudges by Format and Reference Group to Reduce Water Consumption among Israeli Households
Eyal Pe’er

10. Translating Research on Ease of Payment and Driver Engagement to Reduce Bus Fare Evasion in Santiago
Shannon O’Malley, David A. Pizarro, Olga E. Rodriguez-Sierra, Juan Camilo Salcedo, Wardah Malik, and Kelly Peters

11. Translating Social and Planning Interventions to Increase Self-Identification among Canadian Public Servants
Haris Khan, Meera Paleja, Renante Rondina, and Elizabeth Hardy

12. Translating and Scaling Social Norms to Reduce Antibiotic Prescription in New Zealand
Alex Gyani

13. Horizontal Scaling of Planning Prompt Interventions to Help Tax Compliance in Canada
Nicole Robitaille, Julian House, and Nina Mažar

14. Horizontal Scaling of a Prejudice Reduction Intervention in Australia
Wing Hsieh, Nicholas Faulkner, and Rebecca Wickes

15. Horizontal Scaling of Reminders to Encourage COVID-19 Vaccination among the Elderly in Latvia
Andris Saul¿tis

16. Reducing Student Absenteeism at Scale: Translating Social Norms and Attention Interventions
Todd Rogers And Avi Feller

17. Replicating, Adapting, and Scaling Rule of Thumb-Based Business Management Training to Help Entrepreneurs across the Developing World
Lois Aryee, Manasee Desai, and Mukta Joshi

Epilogue: Lessons Learned and the Way Forward
Dilip Soman