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What Is Your One Sentence?
How to Be Heard in the Age of Short Attention Spans
Taschenbuch von Mimi Goss
Sprache: Englisch

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Beschreibung
Your "one sentence" is that irreducible part of your message that you want your audience to remember. A good sentence stops people in their tracks. It surprises them. It makes them think. And in today's age of information overload and short attention spans, getting your point across is more important and more difficult than ever.

What Is Your One Sentence? will help you be a better communicator-fast. Mimi Goss teaches her unique One Sentence Method, which shows you how to distill your message into one sentence that captures your listeners' attention, moves your ideas forward, focuses the problem, and helps you achieve your goals. You'll learn to:

  • Use the one sentence approach to tackle complex messages
  • Take five simple steps to find one sentence that launches a dialogue
  • Identify the basics of a memorable one sentence
  • Speak in an authentic voice

    Whether you're teaching kindergartners, pleading for your life, or presenting the budget to Congress, What Is Your One Sentence? provides exercises and examples, looks at the psychology of communication, and takes you through a step-by-step process to find your core message and craft that one memorable sentence to hook listeners and keep them engaged.

Your "one sentence" is that irreducible part of your message that you want your audience to remember. A good sentence stops people in their tracks. It surprises them. It makes them think. And in today's age of information overload and short attention spans, getting your point across is more important and more difficult than ever.

What Is Your One Sentence? will help you be a better communicator-fast. Mimi Goss teaches her unique One Sentence Method, which shows you how to distill your message into one sentence that captures your listeners' attention, moves your ideas forward, focuses the problem, and helps you achieve your goals. You'll learn to:

  • Use the one sentence approach to tackle complex messages
  • Take five simple steps to find one sentence that launches a dialogue
  • Identify the basics of a memorable one sentence
  • Speak in an authentic voice

    Whether you're teaching kindergartners, pleading for your life, or presenting the budget to Congress, What Is Your One Sentence? provides exercises and examples, looks at the psychology of communication, and takes you through a step-by-step process to find your core message and craft that one memorable sentence to hook listeners and keep them engaged.

Über den Autor
Mimi Goss is the president of a communications consulting corporation that specializes in showing people how to identify and best communicate their messages. She also teaches at Harvard University's John F. Kennedy School of Government.
Details
Empfohlen (von): 18
Erscheinungsjahr: 2012
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780735204638
ISBN-10: 0735204632
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Goss, Mimi
Hersteller: Penguin Publishing Group
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 181 x 127 x 16 mm
Von/Mit: Mimi Goss
Erscheinungsdatum: 03.04.2012
Gewicht: 0,297 kg
Artikel-ID: 106946336
Über den Autor
Mimi Goss is the president of a communications consulting corporation that specializes in showing people how to identify and best communicate their messages. She also teaches at Harvard University's John F. Kennedy School of Government.
Details
Empfohlen (von): 18
Erscheinungsjahr: 2012
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780735204638
ISBN-10: 0735204632
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Goss, Mimi
Hersteller: Penguin Publishing Group
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 181 x 127 x 16 mm
Von/Mit: Mimi Goss
Erscheinungsdatum: 03.04.2012
Gewicht: 0,297 kg
Artikel-ID: 106946336
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