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What Is Strategy and Does It Matter?
Taschenbuch von Richard Whittington
Sprache: Englisch

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Beschreibung
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ¿ebusiness¿ sectors.
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ¿ebusiness¿ sectors.
Details
Erscheinungsjahr: 2000
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 168
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781861523778
ISBN-10: 1861523777
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Whittington, Richard
Hersteller: Cengage Learning EMEA
Maße: 233 x 155 x 10 mm
Von/Mit: Richard Whittington
Erscheinungsdatum: 21.12.2000
Gewicht: 0,254 kg
preigu-id: 105629727
Details
Erscheinungsjahr: 2000
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 168
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781861523778
ISBN-10: 1861523777
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Whittington, Richard
Hersteller: Cengage Learning EMEA
Maße: 233 x 155 x 10 mm
Von/Mit: Richard Whittington
Erscheinungsdatum: 21.12.2000
Gewicht: 0,254 kg
preigu-id: 105629727
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