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DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is the leading scholar in the field of competitive marketing strategy.
PART I: UNDERSTANDING ADVANTAGES IN A CHANGING COMPETITIVE ENVIRONMENT 19
Chapter 1. Assessing Competitive Arenas: Who Are Your Competitors? 23
George S. Day
Chapter 2. Maintaining Competitive Edge: Creating and Sustaining Advantages in Dynamic Competitive Environments 48
George S. Day
Chapter 3. Integrating Policy Trends into Dynamic Advantage 76
Elizabeth E. Bailey
Chapter 4. Technology-Driven Environmental Shifts and the Sustainable Competitive Disadvantage of Previously Dominant Companies 99
Eric K. Clemons
PART II: ANTICIPATING COMPETITORS' ACTIONS 123
Chapter 5. Game Theory and Competitive Strategy 127
Teck Hua Ho and Keith Weigelt
Chapter 6. Behavioral Theory and Naïve Strategic Reasoning 151
Robert J. Meyer and Darryl Banks
Chapter 7. Coevolution: Toward a Third Frame for Analyzing Competitive Decision Making 177
Eric J. Johnson and J. Edward Russo
Chapter 8. Anticipating Reactions: Factors That Shape Competitor Responses 198
S. Venkataraman, Ming-Jer Chen, and Ian C. MacMillan
Chapter 9. Understanding Competitive Relationships 220
Jagmohan S. Raju and Abhik Roy
PART III: FORMULATING DYNAMIC COMPETITIVE STRATEGIES 233
Chapter 10. Creative Strategies for Responding to Competitive Actions 237
Hubert Gatignon and David Reibstein
Chapter 11. Preemptive Strategies 256
Jerry Wind
Chapter 12. Signaling to Competitors 277
Oliver P. Heil, George S. Day, and David J. Reibstein
Chapter 13. Commitment: How Narrowing Options Can Improve Competitive Positions 293
Louis A. Thomas
Chapter 14. Antitrust Constraints to Competitive Strategy 313
Dennis A. Yao
PART IV: CHOOSING AMONG ALTERNATIVE COMPETITIVE STRATEGIES 339
Chapter 15. Using Conjoint Analysis to View Competitive Interaction through the Customer's Eyes 343
Paul E. Green and Abba M. Krieger
Chapter 16. The Competitive Dynamics of Capabilities: Developing Strategic Assets for Multiple Futures 368
Paul J. H. Schoemaker and Raphael Amit
Chapter 17. Putting the Lesson Before the Test: Using Simulation to Analyze and Develop Competitive Strategies 395
David J. Reibstein and Mark J. Chussil
Notes 424
Index 451
| Erscheinungsjahr: | 1997 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| ISBN-13: | 9780471172079 |
| ISBN-10: | 0471172073 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Redaktion: |
Day, George S
Reibstein, David J |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 235 x 157 x 33 mm |
| Von/Mit: | George S Day (u. a.) |
| Erscheinungsdatum: | 02.05.1997 |
| Gewicht: | 0,926 kg |
DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is the leading scholar in the field of competitive marketing strategy.
PART I: UNDERSTANDING ADVANTAGES IN A CHANGING COMPETITIVE ENVIRONMENT 19
Chapter 1. Assessing Competitive Arenas: Who Are Your Competitors? 23
George S. Day
Chapter 2. Maintaining Competitive Edge: Creating and Sustaining Advantages in Dynamic Competitive Environments 48
George S. Day
Chapter 3. Integrating Policy Trends into Dynamic Advantage 76
Elizabeth E. Bailey
Chapter 4. Technology-Driven Environmental Shifts and the Sustainable Competitive Disadvantage of Previously Dominant Companies 99
Eric K. Clemons
PART II: ANTICIPATING COMPETITORS' ACTIONS 123
Chapter 5. Game Theory and Competitive Strategy 127
Teck Hua Ho and Keith Weigelt
Chapter 6. Behavioral Theory and Naïve Strategic Reasoning 151
Robert J. Meyer and Darryl Banks
Chapter 7. Coevolution: Toward a Third Frame for Analyzing Competitive Decision Making 177
Eric J. Johnson and J. Edward Russo
Chapter 8. Anticipating Reactions: Factors That Shape Competitor Responses 198
S. Venkataraman, Ming-Jer Chen, and Ian C. MacMillan
Chapter 9. Understanding Competitive Relationships 220
Jagmohan S. Raju and Abhik Roy
PART III: FORMULATING DYNAMIC COMPETITIVE STRATEGIES 233
Chapter 10. Creative Strategies for Responding to Competitive Actions 237
Hubert Gatignon and David Reibstein
Chapter 11. Preemptive Strategies 256
Jerry Wind
Chapter 12. Signaling to Competitors 277
Oliver P. Heil, George S. Day, and David J. Reibstein
Chapter 13. Commitment: How Narrowing Options Can Improve Competitive Positions 293
Louis A. Thomas
Chapter 14. Antitrust Constraints to Competitive Strategy 313
Dennis A. Yao
PART IV: CHOOSING AMONG ALTERNATIVE COMPETITIVE STRATEGIES 339
Chapter 15. Using Conjoint Analysis to View Competitive Interaction through the Customer's Eyes 343
Paul E. Green and Abba M. Krieger
Chapter 16. The Competitive Dynamics of Capabilities: Developing Strategic Assets for Multiple Futures 368
Paul J. H. Schoemaker and Raphael Amit
Chapter 17. Putting the Lesson Before the Test: Using Simulation to Analyze and Develop Competitive Strategies 395
David J. Reibstein and Mark J. Chussil
Notes 424
Index 451
| Erscheinungsjahr: | 1997 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| ISBN-13: | 9780471172079 |
| ISBN-10: | 0471172073 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Redaktion: |
Day, George S
Reibstein, David J |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 235 x 157 x 33 mm |
| Von/Mit: | George S Day (u. a.) |
| Erscheinungsdatum: | 02.05.1997 |
| Gewicht: | 0,926 kg |
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