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Cover: 9781625274793 | Well-Designed | How to Use Empathy to Create Products People Love
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Well-Designed
How to Use Empathy to Create Products People Love
Buch von Jon Kolko
Sprache: Englisch

37,40 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
"A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko-VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency"--
"A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko-VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency"--
Über den Autor
Jon Kolko is Vice President of Consumer Design at Blackboard Inc. He joined Blackboard with the acquisition of MyEdu, a start-up focused on helping students succeed in college and get jobs. Jon is also the founder and Director of Austin Center for Design. His work focuses on bringing the power of design to social enterprises. He has worked extensively with both start-ups and Fortune 500 clients, and he’s most interested in humanizing educational technology. Jon previously held the roles of both Principal Designer and Associate Creative Director at frog design and was also a Professor of Interaction Design and Industrial Design at the Savannah College of Art and Design.
Details
Erscheinungsjahr: 2014
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781625274793
ISBN-10: 1625274793
Sprache: Englisch
Einband: Gebunden
Autor: Kolko, Jon
Hersteller: Harvard Business Review Press
Maße: 241 x 161 x 25 mm
Von/Mit: Jon Kolko
Erscheinungsdatum: 11.11.2014
Gewicht: 0,473 kg
Artikel-ID: 121071928
Über den Autor
Jon Kolko is Vice President of Consumer Design at Blackboard Inc. He joined Blackboard with the acquisition of MyEdu, a start-up focused on helping students succeed in college and get jobs. Jon is also the founder and Director of Austin Center for Design. His work focuses on bringing the power of design to social enterprises. He has worked extensively with both start-ups and Fortune 500 clients, and he’s most interested in humanizing educational technology. Jon previously held the roles of both Principal Designer and Associate Creative Director at frog design and was also a Professor of Interaction Design and Industrial Design at the Savannah College of Art and Design.
Details
Erscheinungsjahr: 2014
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781625274793
ISBN-10: 1625274793
Sprache: Englisch
Einband: Gebunden
Autor: Kolko, Jon
Hersteller: Harvard Business Review Press
Maße: 241 x 161 x 25 mm
Von/Mit: Jon Kolko
Erscheinungsdatum: 11.11.2014
Gewicht: 0,473 kg
Artikel-ID: 121071928
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