Jonathan Whelan is an established business transformation specialist with over 30 years' experience in roles including strategist, architect and programme manager and he has received wide acclaim from organisations globally for his insights. He is the author of Business Architecture: A Practical Guide.

Stephen Whitla is the founder and director of Visual Meaning, a management consultancy that helps organisations make sense of change through a combination of systems thinking and visual thinking. Stephen has been working in business transformation for over 15 years. He blogs at [...]

List of Figures, Acknowledgements, About the Authors, Chapter 1. Introduction, Context for the book, The role of models and visualisation, Key propositions of the book, Our motivation for writing this book, Who the book is for and why, How we have organised the book, About the examples in the book, About our terminology, PART I Models and transformation, Chapter 2. Models in context, What do we mean by 'model'? What is 'modelling transformation'?, What is a system?, Meaning and mental models, How do we classify models of change?, , Chapter 3. The transformation journey, The approach to change, Programmes: Upgrading the machine, Design Thinking: Responding to the environment, Systemic approaches, Developing a portfolio of paradigms, Where to next? PART II A journey along the Visualisation Continuum, , Chapter 4. Pictures, Rich Pictures, Enter 'Visual Thinking', The role of the facilitator, Chapter 5. Templates and ad hoc visuals, Mainstream frameworks and visual fitness, Visual resonance, Common models, Chapter 6. Diagrams, Unstructured diagramming, Conventional diagrams, Systems diagrams, Diagramming: A review, Chapter 7. Standards-based visuals, Foundations of standards-based visuals, Types of standards-based visuals, Further insights into standards-based visuals, PART III Pursuing shared meaning, Chapter 8. Finding shared meaning in models, Moving beyond boxes and lines, Marketing: Learning from the 'meaning industry', Architecture and engineering: Creating digital counterparts, Levels of abstraction, User experience design, Views of the future, Chapter 9. Using visual language effectively, Maximising shared meaning, Are the elements represented familiar to the audience? Are the elements represented in an experiential way?, Are the metaphors familiar?, Are the principles of visual perception applied?, Does the appearance harmonise with the structure?, , Chapter 10. Epilogue, Index, ,