Mark Wickersham

Chapter - 01: The problem with the old-fashioned way of pricing accounting services; Chapter - 02: What the research tells us; Chapter - 03: Overcoming a lack of confidence when pricing; Chapter - 04: What makes a great pricing strategy?; Chapter - 05: How does pricing change in a post-COVID world?; Chapter - 06: The foundations of value pricing; Chapter - 07: The structure of the value conversation; Chapter - 08: How to price a new client; Chapter - 09: How to prequalify prospects so you avoid the time wasters; Chapter - 10: The questions to ask the client to determine value; Chapter - 11: Giving clients a choice - Your first step to value pricing; Chapter - 12: How to create effective packages; Chapter - 13: How to calculate a profitable price; Chapter - 14: How to properly build scope into the price so you never make a loss; Chapter - 15: How to set out your fixed price agreement; Chapter - 16: How to identify and tackle scope creep; Chapter - 17: How to re-price your existing clients without fear of losing them; Chapter - 18: How to get clients to value what you do for them; Chapter - 19: How to quantify the value to your client; Chapter - 20: The reason your clients are clueless about price and how that helps you