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This commemorative edition offers a new generation the benefit of Robert Townsend's timeless wisdom as well as reflections on his work and life by those who knew and worked with him. This groundbreaking book continues to remind us not to get mired in all those sacred organizational routines that stifle people and strangle both profits and profitability. He shows a way to humanize business and a way to have fun while making it all work better than it ever worked before.
This commemorative edition offers a new generation the benefit of Robert Townsend's timeless wisdom as well as reflections on his work and life by those who knew and worked with him. This groundbreaking book continues to remind us not to get mired in all those sacred organizational routines that stifle people and strangle both profits and profitability. He shows a way to humanize business and a way to have fun while making it all work better than it ever worked before.
Robert C. Townsend (d. 1998) drew upon his early experiences as a banker at American Express Co. to redirect Avis Rent-a-Car as president and chairman. Under his leadership, Avis experienced a celebrated turnaround, fueled by the "We Try Harder" advertising campaign. Townsend also worked as an executive at 20th Century Fox and was director at several companies, including Dun and Bradstreet and Radica Games. Townsend was a celebrity in his own right, and a frequent lecturer and talk-show guest.
Contents, Commemorative Edition v
Foreword vi
Warren Bennis
Publisher's Note xi
Robert Townsend's Cure for Management Heartburn xiii
Jim O'Toole
How Robert Townsend Talked Me out of Getting an MBA xvii
Bob Davids
Up the Publisher: On Editing Robert Townsend xxii
Robert Gottlieb
Contents, Original Edition xxxi
Up the Organization, Original Edition 1
Appendix A:Townsend's Third Degree in Leadership 161
Appendix B: No Reserved Parking:The Guerrilla Life of Robert Townsend 170
Robert Townsend Jr.
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Commemorative Edition.Foreword (Warren Bennis).Publisher's Note.Robert Townsend's Cure for Management Heartburn (Jim O'Toole).How Robert Townsend Talked Me out of Getting an MBA (Bob Davids).Up the Publisher: On Editing Robert Townsend (Robert Gottlieb). |
| ISBN-13: | 9780787987756 |
| ISBN-10: | 0787987751 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Townsend, Robert C
Bennis, Warren |
| Hersteller: |
Wiley
John Wiley & Sons |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 214 x 148 x 27 mm |
| Von/Mit: | Robert C Townsend (u. a.) |
| Erscheinungsdatum: | 01.06.2007 |
| Gewicht: | 0,318 kg |
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