"Unprecedented is an extraordinary business book for extraordinary times. These are unforgettable stories from the front lines of the pandemic--at nursing homes, grocery stores, airlines and shopping malls--along with valuable lessons on crisis management. The insights in Unprecedented are remarkable. Readers get a seat at the table when the CEO of Tim Hortons visits then-President Donald Trump at the White House to set healthcare policy. Canada Goose's CEO tells of retooling the parka maker to turn out surgical gowns. Airline leaders talk about their poisoned relationship with Prime Minister Justin Trudeau's government. The head of one of Canada's largest paper makers reveals what happened when the country almost ran out of toilet paper. COVID-19 is a shared challenge, a crisis that touches everyone. Unprecedented captures that shared experience with personal essays that mix struggle and achievement, fear, humour, and compassion. At its heart, these are stories about overcoming adversity, a theme that resonates with managers, professionals, entrepreneurs, and students of business. Unprecedented gives us rare insight into how leaders navigated both the pandemic and the social unrest and technological changes that marked this era. What was gained, what was lost, and what was learned that can help serve companies, employees, and customers better in an uncertain future."--