Alberto Ferreira: Universal UX Design

Cover: 9780128024072 | Universal UX Design | Building Multicultural User Experience | Buch

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

43,85 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 4-7 Werktage

Kategorien:

Beschreibung

Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy.

In short, multicultural UX is no longer a nice-to-have in your overall UX strategy, it is now a must-have. This practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture.

The book reviews the essentials of cognitive UI perception and how they are affected by socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design.

Zusammenfassung

Alberto Ferreira is a UX researcher and consultant with a past background in linguistics, localization, and communication technology. He has a degree in Modern Languages and Literatures, an M.A. in Cultural Studies. He worked for both public institutions like the European Commission and before turning his attention to web design, customer experience, and service design. He has developed internationalization strategies, usability testing frameworks, and process optimization techniques in some of the biggest companies in the world. He is finishing his PhD on interdisciplinary research at the University of Bristol and is a regular speaker and coach at UX and localization conferences.

Inhaltsverzeichnis

1. Introducing UX Basic Principles2. Culture-Focused UX3. Multicultural UX in the Enterprise4. Knowing Your User Requirements5. Internationalizing Design6. Interaction Design and Visual Structure7. Graphical Optimization8. Controlled Language and International Markets9. UX Text Optimization10. Adapting to Change11. Innovation in Multicultural UX

Details

Erscheinungsjahr:	2016
Genre:	Informatik
Rubrik:	Naturwissenschaften & Technik
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780128024072
ISBN-10:	0128024070
Sprache:	Englisch
Herstellernummer:	C2014-0-01974-0
Einband:	Kartoniert / Broschiert
Autor:	Ferreira, Alberto
Hersteller:	Morgan Kaufmann
Verantwortliche Person für die EU:	Elsevier B.V., Radarweg 29, ?-1043 NX Amsterdam, nlinfo@elsevier.com
Maße:	11 x 191 x 235 mm
Von/Mit:	Alberto Ferreira
Erscheinungsdatum:	07.12.2016
Gewicht:	0,517 kg