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Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media.
Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.
Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media.
Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.
1. The Mediated World
2. An Outline of Semiotic Theory
3. Print Media
4. Audio Media
5. Film and Video
6. Television
7. The Computer and the Internet
8. Advertising
9. Social Impacts of the Media
Concluding Reflections
Further Reading
Appendices
A. Examples of Media Text Analysis
B. Brief Classic Texts in Semiotic Analysis
Glossary
Bibliography
Index
| Erscheinungsjahr: | 2018 |
|---|---|
| Rubrik: | Sprachwissenschaft |
| Medium: | Taschenbuch |
| Seiten: | 312 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781350064164 |
| ISBN-10: | 1350064165 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Danesi, Marcel |
| Hersteller: | Bloomsbury Publishing PLC |
| Maße: | 230 x 162 x 18 mm |
| Von/Mit: | Marcel Danesi |
| Erscheinungsdatum: | 15.11.2018 |
| Gewicht: | 0,498 kg |
1. The Mediated World
2. An Outline of Semiotic Theory
3. Print Media
4. Audio Media
5. Film and Video
6. Television
7. The Computer and the Internet
8. Advertising
9. Social Impacts of the Media
Concluding Reflections
Further Reading
Appendices
A. Examples of Media Text Analysis
B. Brief Classic Texts in Semiotic Analysis
Glossary
Bibliography
Index
| Erscheinungsjahr: | 2018 |
|---|---|
| Rubrik: | Sprachwissenschaft |
| Medium: | Taschenbuch |
| Seiten: | 312 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781350064164 |
| ISBN-10: | 1350064165 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Danesi, Marcel |
| Hersteller: | Bloomsbury Publishing PLC |
| Maße: | 230 x 162 x 18 mm |
| Von/Mit: | Marcel Danesi |
| Erscheinungsdatum: | 15.11.2018 |
| Gewicht: | 0,498 kg |
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