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Turn Your Literature Review Into An Argument
Little Quick Fix
Taschenbuch von Robert Thomas
Sprache: Englisch

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Beschreibung
Outlining what a literature review is - and isn’t - this is the Little Quick Fix for using the literature to construct a strong academic argument.
Outlining what a literature review is - and isn’t - this is the Little Quick Fix for using the literature to construct a strong academic argument.
Über den Autor

Dr. Thomas is currently a Lecturer (Marketing) at Aston Business School. Dr. Thomas's primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. His work has been published the European Journal of Marketing, Computers in Human Behavior, Journal of Marketing Management, Journal of Product and Brand Management, Young Consumers, Strategic Change: Briefings in Entrepreneurial Finance, and IEEE Transactions on Engineering Management. Dr. Thomas sits on the editorial boards for Journal of Product and Brand Management and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015.

Inhaltsverzeichnis
What is the purpose of literature review?
How can I tell the difference between an argument and an academic argument?
How do I begin to create to create my argument?
How do I progress my argument?
How do I convey my argument?
Why do I need a counter-argument?
How can I make sure I'm creating strong arguments?
How can I win my argument?
Details
Erscheinungsjahr: 2019
Fachbereich: Allgemeines
Genre: Erziehung & Bildung
Rubrik: Sozialwissenschaften
Thema: Lexika
Medium: Taschenbuch
Seiten: 144
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781529701258
ISBN-10: 1529701252
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Thomas, Robert
Redaktion: Thomas, Robert
Hersteller: Sage Publications Ltd
Maße: 178 x 127 x 9 mm
Von/Mit: Robert Thomas
Erscheinungsdatum: 07.10.2019
Gewicht: 0,211 kg
preigu-id: 117244720
Über den Autor

Dr. Thomas is currently a Lecturer (Marketing) at Aston Business School. Dr. Thomas's primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. His work has been published the European Journal of Marketing, Computers in Human Behavior, Journal of Marketing Management, Journal of Product and Brand Management, Young Consumers, Strategic Change: Briefings in Entrepreneurial Finance, and IEEE Transactions on Engineering Management. Dr. Thomas sits on the editorial boards for Journal of Product and Brand Management and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015.

Inhaltsverzeichnis
What is the purpose of literature review?
How can I tell the difference between an argument and an academic argument?
How do I begin to create to create my argument?
How do I progress my argument?
How do I convey my argument?
Why do I need a counter-argument?
How can I make sure I'm creating strong arguments?
How can I win my argument?
Details
Erscheinungsjahr: 2019
Fachbereich: Allgemeines
Genre: Erziehung & Bildung
Rubrik: Sozialwissenschaften
Thema: Lexika
Medium: Taschenbuch
Seiten: 144
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781529701258
ISBN-10: 1529701252
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Thomas, Robert
Redaktion: Thomas, Robert
Hersteller: Sage Publications Ltd
Maße: 178 x 127 x 9 mm
Von/Mit: Robert Thomas
Erscheinungsdatum: 07.10.2019
Gewicht: 0,211 kg
preigu-id: 117244720
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