Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a business approach to the subject, reflecting developments in the teaching and content of university courses, and the text covers both key principles and contemporary themes and issues at a global scale.

Among the new features and topics included in this fifth edition are:

• New and fully updated case studies to reflect current trends and emerging markets including Africa and Asia.
• Up-to-date content on disruptive technologies such as Airbnb, low-cost airlines, the e-travel revolution and future developments.
• Current debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals.
• New content on evolving topics such as future employment, human resource management in tourism and generational marketing.
• Fully updated statistics and data.
• A brand-new Companion Website including an instructor´s manual, supplementary case studies, weblinks, multiple choice questions and PowerPoint slides.

This is the ideal guide to tourism for students across all levels, serving as a point of reference throughout a programme of study.

• Applications: Better range of international case studies from range of locations, sizes of tourism – related companies and issues with more from emerging markets such as Asia and Africa.
• Currency: It will be the most up – date looking at recent developments and trends particularly around technology including: shared economy, virtual reality, AI, robotization, mobile apps & GPS, and augmented reality.