Tamar Haspel writes the James Beard Award-winning Washington Post column Unearthed, which tackles food from every angle: agriculture, nutrition, obesity, the food environment, and DIY. She’s also written for Discover, National Geographic’s The Plate, Vox, Slate, Eater, Fortune, and Edible Cape Cod.

TRENDING PANDEMIC HOBBY: The National Gardening Association estimates that, as of 2013, 42 million households-about 1 in 3-grew some kind of food. This year has brought a particular spike in vegetable seed sales and home canning, and women's interest in hunting has made news in the last few years. This book is a constructive and positive outlet for these people looking to switch up their boring food routine.

BROAD CROSS-SECTION OF READERS: There's a proven audience of armchair readers for this kind of lifestyle book and To Boldly Grow appeals to beginners, expert gardeners, and everyone in between. We will target a wide audience of firsthand fooders, fed-up dieters, bona fide homesteaders, environmentalists, and armchair food enthusiasts in the marketing of this book.

WINNING AUTHOR PLATFORM: Tamar Haspel currently has 16.6k followers on Twitter, and she discusses her no-nonsense brand of food and nutrition advice both on her social media and through her popular Unearthed column with The Washington Post. Her connections and reach will be valuable in our promotion of To Boldly Grow.

INNOVATIVE GUIDE TO GARDENING: While To Boldly Grow falls under the same category as Michael Pollan, it is different from the first wave of food books and doesn't take a precious approach. This more accessible tone is one we think can reach an even bigger audience.

RELATABLE BEGINNINGS: Tamar truly is a "crap gardener," and her hilarious experience is one that shines through these pages. But this isn't just a funny memoir about her mistakes. She actually inspires readers to believe they can do it, too!