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The perfect gift book for your favorite LEGO fan, from an expert in play design who spent years conducting research inside the company.
This Is Why You Love LEGO is a rare insider’s exploration of why LEGO is the world’s most beloved toy. Grounded in three years of embedded research within the LEGO House design team, Jess Rahbek blends insightful analysis with accessible storytelling in this concise, but mighty deep dive.
Rahbek narrates the book via the creative journey of a young LEGO builder, Theodor, who is making a "space pirate ship." Through Theodor, the book looks at the full range of LEGO play, from following specific instruction manuals to improvising from only a vague—or no—idea of what one wants to create (what he calls “drifting and shifting”). Along the way, the author also discusses the toy’s Danish roots in the belief in a child’s autonomy, describes how the designers navigate “playful tension,” dissects how the LEGO play experience actually works, and unpacks the unique design of LEGO bricks and their inner cylinders.
The first book about the toy to get into the nitty gritty details of the dynamics of the bricks and the resulting play experience, This Is Why You Love LEGO is uniquely targeted to the millions of Adult Fans of LEGO (AFOLs), play industry professionals, and the booming kidult demographic.
Even the biggest LEGO fan will walk away with a deeper understanding of their love for LEGO.
The perfect gift book for your favorite LEGO fan, from an expert in play design who spent years conducting research inside the company.
This Is Why You Love LEGO is a rare insider’s exploration of why LEGO is the world’s most beloved toy. Grounded in three years of embedded research within the LEGO House design team, Jess Rahbek blends insightful analysis with accessible storytelling in this concise, but mighty deep dive.
Rahbek narrates the book via the creative journey of a young LEGO builder, Theodor, who is making a "space pirate ship." Through Theodor, the book looks at the full range of LEGO play, from following specific instruction manuals to improvising from only a vague—or no—idea of what one wants to create (what he calls “drifting and shifting”). Along the way, the author also discusses the toy’s Danish roots in the belief in a child’s autonomy, describes how the designers navigate “playful tension,” dissects how the LEGO play experience actually works, and unpacks the unique design of LEGO bricks and their inner cylinders.
The first book about the toy to get into the nitty gritty details of the dynamics of the bricks and the resulting play experience, This Is Why You Love LEGO is uniquely targeted to the millions of Adult Fans of LEGO (AFOLs), play industry professionals, and the booming kidult demographic.
Even the biggest LEGO fan will walk away with a deeper understanding of their love for LEGO.
Chapter 2. Why Ask Santa for Toys?
Chapter 3. A Boy in a Pile of Bricks
Chapter 4. Rubber Bands and Repelling Magnets
Chapter 5. Between the Glue and the Glitter
Chapter 6. Form is Function
Chapter 7. Picking out the Pieces
Chapter 8. Building what’s in the Box or Thinking Outside It
Chapter 9. The Unstoppable Force Meets The Immovable Object
Chapter 10. Getting Your Hands Nerdy
Chapter 11. An Elephant Enters the Room
Chapter 12. A Change of Mind
Chapter 13. An AFOL [awful] Letter
Chapter 14. Building a New Ca(n)non
Chapter 15. Telling a Story one Brick at the Time
Chapter 16. Learning to Play or Playing to Learn
Chapter 17. To be or SNOT to be
Chapter 18. Making Memories
Chapter 19. Uncovering Hidden Treasure
Chapter 20. Shout Out to The Toddlers, The Acolytes & The Engineers
Chapter 21. Gearing Up for Fun
Chapter 22. Time to Save the World
Chapter 23. Dad, I’m Taking the Car
Chapter 24. Letting Go of Old Treasure
Chapter 25. Captain’s Log
Chapter 26. Making the Map
Chapter 27. Ending Credits
| Erscheinungsjahr: | 2026 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Politikwissenschaft & Soziologie |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780262054911 |
| ISBN-10: | 0262054914 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Uhre Rahbek, Jess |
| Hersteller: | The MIT Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Abbildungen: | 17 |
| Maße: | 200 x 131 x 14 mm |
| Von/Mit: | Jess Uhre Rahbek |
| Erscheinungsdatum: | 13.10.2026 |
| Gewicht: | 0,228 kg |
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