Thanks to his vast formation: master degree in innovation, physical education professor, former football physical trainer, handball coach, speaker and TEDx talker, consultant, sports journalist, writer and content creator; he is a pioneer in coaches, technical staffs and institutions consultancy worldwide in creativity and innovation practical implementation to extract the maximum sports performance in varied areas, such as: tactics and strategy, cognitive training for footballers, motivation, leadership, innovation management and more. "The visceral training" creator, an innovative method for improving decision making, unconscious optimisation, fast cognition and applied neuroscience. This is how this book is made, his eighth and ninth, about creativity and innovation applied to football.Decision making is the current issue in the world of football. And it will be more important in the future. It is not casual that this happen in times when neuroscience seems to be unveiling, one by one, the secrets our brain holds.The visceral training offers a perspective to train decision making in way that is more related to what is going to happen in the game: it is the unconscious that we must dedicate more time in training sessions.***Decision making, perception, fast cognition, unconscious brain procedures, attention, concentration. executive functions, neuroscience, cognitive flexibility, implicit learning and many other aspects are the subject of this foundational and innovative book with the aim of forming smart players, coaches and teams.In the end, we are not what we train as people say. We are what we train, but specially, how we train it.