The Vegans Are Coming - and we've got some explaining to do.
Why do we drink another species' breast milk? Why is sticking a hook through a fish considered quality family time? And why does filming animal cruelty sometimes attract more outrage than the cruelty itself?
Welcome to the extraordinary world of perfectly normal human behaviour.
The Vegans Are Coming: Life After Bacon takes a thoroughly unfiltered look at our relationship with animals, exposing the contradictions, convenient excuses and outright absurdities we've somehow managed to turn into tradition.
Armed with biting satire, dark humour, uncomfortable facts and absolutely no interest in tiptoeing around the subject, C.K. Gerstel dismantles the everyday practices we rarely stop to question.
From the dairy industry to recreational blood sports, corporate hypocrisy and the strange ways we justify what we do to other living beings, nothing is too sacred, too ridiculous or too deeply ingrained to escape scrutiny.
This isn't another book telling you to eat more vegetables. It's an invitation to examine the things we've been taught not to think about, delivered with sarcasm, occasional profanity and a healthy disrespect for our favourite excuses.
Funny? Frequently. Absurd? Absolutely. Comfortable reading? Not necessarily.
Because sometimes the most ridiculous thing about human behaviour is that nobody finds it ridiculous anymore.