Living near Kansas City, Shannon Carpenter has been a stay-at-home dad since 2008. He is also a humor writer trained through the famous Second City. Whether writing social satire or parenting essays, he is always able to find your funny bone and leave you with a lasting impression. He has done public readings on local NPR affiliate KCUR and teaching through At-Home Dad Network, and the Dad 2.0 national conference which named him one of the funniest dads of 2019. He has also given interviews about his experiences to Forbes, The Wall Street Journal, The New York Times, as well as his local NBC and Fox stations. Redbook has named him as one of America's "Adventure Dads". Finally, Buzzfeed recognized him as one of the funniest women of the week in 2020, which was weird because he is not a woman. However, he is very funny.

NO BOOK FOCUSED ON STAY-AT-HOME DADS: Most parenting books are geared toward stay-at-home moms, or treat dads as if they are more of a supporting parent than a central parent, or worse, completely inept at parenting, but this book aims to show that not only can dads be the central parent, but also that parenting isn't as difficult as most parenting books for dads make it out to be.

EXCELLENT SALES POTENTIAL: Dad-focused books like The Dad Lab and The Diaper Dude (both TarcherPerigee) have sold between 30k and 70k copies in the past few years alone, showing that there is a huge demand for dad-focused parenting books, and the stay-at-home element of this book will give it a leg up on the others without that focus.

RISE IN MEN HANDLING CHILDCARE: The recent recessions and the pandemic have put a lot of fathers back into the home and they are facing challenges that many haven't faced before: childcare. This book will do very well reaching those men and taking it beyond the stay-at-home dad demographic. They need help on a day to day basis and will even benefit from taking the 'adventures' to the weekends and beyond. This book can do that. This book can go beyond readers that can afford to have a parent stay home, because we are all home.

FOCUS ON MENTAL HEALTH AND SUPPORT GROUPS: The book emphasizes the importance of having a support group of other stay-at-home dads, which could lead to book club-type groups of stay-at-home dads. The book also offers advice on how dads can take care of their mental health while juggling childcare, which is often not discussed in fatherhood, and the book encourages the idea that asking for help is not a sign of weakness, upending the hypermasculine perception of fatherhood.

REAL STORIES FROM REAL DADS: The book features input and advice from 57 different dads, which gives a more real-life feel to the book and allows for more diverse perspectives and experiences.

PUBLISHING FOR MOVEMBER: "Movember" is an annual November campaign where men grow mustaches to raise awareness of men's health issues, such as prostate cancer, testicular cancer, and men's suicide. A major highlight of the book is mental health for stay-at-home fathers.