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0,00 €
Cover: 9780252089046 | The Transsion Approach | Miao Lu | Taschenbuch | Englisch | 2025
Dekorationsartikel gehören nicht zum Leistungsumfang.
The Transsion Approach
Translating Chinese Mobile Technology in Africa
Taschenbuch von Miao Lu
Sprache: Englisch

26,20 €

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Beschreibung
Technology translation as a framework for understanding tech flows today, and tomorrow How do we explain China's tech rise in Africa? As Africa's top phone seller, the Shenzhen-based company Transsion has profoundly shaped the continent's digital transformation by providing affordable yet feature-rich mobile phones for the economically disadvantaged. Miao Lu draws on rich fieldwork in China and Ghana to delve into the company's operations and growing influence. Critiquing technology transfer, Lu focuses on design, marketing, and repair to illustrate the multi-layered technology translations between China and Ghana. Borrowing the metaphor of deep ploughing, Lu examines the rural-centric and lower-class-oriented approach of translating mobile technology. Transsion challenges the cultural imagination of big tech. But the company is also evolving into a regional power that's adept at marginalizing small players and increasing local dependence. Lu's analysis explores the complexity that Shenzhen can act as Silicon Valley's "South" and Africa's "North" simultaneously. The middle space created by Transsion bridges globalization from above and below, which opens the door to new possibilities and inequalities.
Technology translation as a framework for understanding tech flows today, and tomorrow How do we explain China's tech rise in Africa? As Africa's top phone seller, the Shenzhen-based company Transsion has profoundly shaped the continent's digital transformation by providing affordable yet feature-rich mobile phones for the economically disadvantaged. Miao Lu draws on rich fieldwork in China and Ghana to delve into the company's operations and growing influence. Critiquing technology transfer, Lu focuses on design, marketing, and repair to illustrate the multi-layered technology translations between China and Ghana. Borrowing the metaphor of deep ploughing, Lu examines the rural-centric and lower-class-oriented approach of translating mobile technology. Transsion challenges the cultural imagination of big tech. But the company is also evolving into a regional power that's adept at marginalizing small players and increasing local dependence. Lu's analysis explores the complexity that Shenzhen can act as Silicon Valley's "South" and Africa's "North" simultaneously. The middle space created by Transsion bridges globalization from above and below, which opens the door to new possibilities and inequalities.
Zusammenfassung
Miao Lu is an assistant professor in the Department of Cultural Studies at Lingnan University.
Details
Erscheinungsjahr: 2025
Fachbereich: Einzelne Wirtschaftszweige
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780252089046
ISBN-10: 0252089049
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lu, Miao
Hersteller: University of Illinois Press
Verantwortliche Person für die EU: Mare Nostrum Group B.V., Doelen 72, ?-4831 GR Breda, gpsr@mare-nostrum.co.uk
Abbildungen: 29 black & white photographs, 5 tables
Maße: 10 x 152 x 229 mm
Von/Mit: Miao Lu
Erscheinungsdatum: 23.12.2025
Gewicht: 0,289 kg
Artikel-ID: 134403243
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