The Theory and Practice of Revenue Management

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Sprache: Englisch

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Beschreibung

The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book¿s purpose is to provide a comprehensive, accessible synthesis of the state of the art in Revenue Management.

Zusammenfassung

Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. This book comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics.

Inhaltsverzeichnis

Quantity-Based RM.- Single-Resource Capacity Control.- Network Capacity Control.- Overbooking.- Price-based RM.- Dynamic Pricing.- Auctions.- Common Elements.- Customer-Behavior and Market-Response Models.- The Economics of RM.- Estimation and Forecasting.- Industry Profiles.- Implementation.

Erscheinungsjahr:	2005
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Reihe:	International Series in Operations Research & Management Science
Inhalt:	xxxii 713 S.
ISBN-13:	9780387243764
ISBN-10:	0387243763
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Ryzin, Garrett J. van Talluri, Kalyan T.
Hersteller:	Springer US Springer US, New York, N.Y. International Series in Operations Research & Management Science
Maße:	233 x 155 x 41 mm
Von/Mit:	Garrett J. van Ryzin (u. a.)
Erscheinungsdatum:	23.02.2005
Gewicht:	1,109 kg

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