The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.

Table of contents:

Section I Starting the Process

The Successful Business

Getting Your Plan Started

Making Your Plan Compelling

Section II Business Plan Components The Executive Summary

Company Description

Industry Analysis & Trends

Target Markets

Competition

Strategic Position & Risk Assessment

Marketing Plan & Sales Strategy

Operations

Technology Plan

Management & Organisation

Community Involvement & Social Responsibility

Development, Milestones & Exit Plan

The Financials

The Plan's Appendix

Section III Putting the Plan to Work

Preparing, Presenting & Sending Out Your Plan

Looking for Money

Using Your Plan for Classes & Competitions

Internal Planning for Existing Businesses & Corporations

Time Saving Tips

Section IV Special Considerations

Considerations for Internet, "e-businesses"

Considerations for Retailers

Considerations for Manufacturers

Considerations for Service Businesses

Section V Reference

Outline of a Business Plan

Business Terms Glossary

Funding Sources

Research Sources Entrepreneur's Sources