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This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence—advertisers, psychologists, philosophers, film directors and novelists—appeal to our deepest emotions.
From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.
This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence—advertisers, psychologists, philosophers, film directors and novelists—appeal to our deepest emotions.
From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781913947941 |
| ISBN-10: | 1913947947 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Loizou, Andreas |
| Hersteller: | Laurence King Publishing |
| Verantwortliche Person für die EU: | Laurence King Verlag GmbH, Jablonskistr. 27, D-10405 Berlin, info@laurencekingverlag.de |
| Maße: | 195 x 147 x 17 mm |
| Von/Mit: | Andreas Loizou |
| Erscheinungsdatum: | 14.04.2022 |
| Gewicht: | 0,355 kg |
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