Youna Kim is Professor of Global Communications at the American University of Paris, joined from the London School of Economics and Political Science where she had taught since 2004. She completed her Ph.D. at the University of London, Goldsmiths College. Her books are Women, Television and Everyday Life in Korea: Journeys of Hope (2005), Media Consumption and Everyday Life in Asia (2008), Transnational Migration, Media and Identity of Asian Women: Diasporic Daughters (2011), Women and the Media in Asia: The Precarious Self (2012), The Korean Wave: Korean Media Go Global (2013), Routledge Handbook of Korean Culture and Society (2016), Childcare Workers, Global Migration and Digital Media (2017) and South Korean Popular Culture and North Korea (2019).

Introduction: Popular Culture and Soft Power in the Social Media Age Part I Parasite 1. Producers of Parasite and the Question of Film Authorship: Producing a Global Author, Authoring a Global Production 2. Parasite and the Global Arrival of Korean Cinema: Notes from the Underground 3. The Transcultural Logic of Capital: The House and Stairs in Parasite 4. Gender and Class in Parasite 5. One-Inch-Tall Barrier of Subtitles: Translating Invisibility in Parasite Part II BTS 6. BTS and the World Music Industry 7. BTS, the Highest Stage of K-pop 8. BTS, Alternative Masculinity and Its Discontents 9. Transnational Cultural Power of BTS: Digital Fan Activism in the Social Media Era 10. BTS as Cultural Ambassadors: K-pop and Korea in Western Media Part III Drama 11. K-dramas Meet Netflix: New Models of Collaboration with the Digital West 12. Mediating Asian Modernities: The Lessons of Korean Dramas 13. The Rise of K-dramas in the Middle East:Cultural Proximity and Soft Power 14. Korean Dramas, Circulation of Affect and Digital Assemblages: Korean Soft Power in the United States 15. North Korea and South Korean Popular Culture in the Digital Age