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Cover: 9781613631140 | The Shopping Revolution, Updated and Expanded Edition | Barbara E Kahn
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The Shopping Revolution, Updated and Expanded Edition
How Retailers Succeed in an Era of Endless Disruption Accelerated by Covid-19
Taschenbuch von Barbara E Kahn
Sprache: Englisch

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Beschreibung
The retail industry was already in the midst of unparalleled disruption. They came COVID-19. In a fully updated and expanded edition of The Shopping Revolution, Wharton professor Barbara E. Kahn examines the companies that have been most successful during a tsunami of change in the industry. --
The retail industry was already in the midst of unparalleled disruption. They came COVID-19. In a fully updated and expanded edition of The Shopping Revolution, Wharton professor Barbara E. Kahn examines the companies that have been most successful during a tsunami of change in the industry. --
Über den Autor
Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the director of the Jay H. Baker Retailing Center. She served as Executive Director of the Marketing Science Institute (MSI) (2019-2021). Prior to rejoining Wharton in 2011, Kahn served as the dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also vice dean of the Wharton undergraduate program. Kahn is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 75 articles in leading academic journals and been featured in the New York Times, The Wall Street Journal, Financial Times, NPR, Washington Post, Fortune, Fast Company, and Forbes, as well as on NPR and The Today Show, among other outlets. In addition to The Shopping Revolution, she is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and coauthor of Grocery Revolution: The New Focus on the Consumer.
Details
Erscheinungsjahr: 2021
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781613631140
ISBN-10: 1613631146
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kahn, Barbara E
Hersteller: University of Pennsylvania Press
Maße: 216 x 142 x 17 mm
Von/Mit: Barbara E Kahn
Erscheinungsdatum: 30.04.2021
Gewicht: 0,267 kg
Artikel-ID: 121110633
Über den Autor
Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the director of the Jay H. Baker Retailing Center. She served as Executive Director of the Marketing Science Institute (MSI) (2019-2021). Prior to rejoining Wharton in 2011, Kahn served as the dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also vice dean of the Wharton undergraduate program. Kahn is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 75 articles in leading academic journals and been featured in the New York Times, The Wall Street Journal, Financial Times, NPR, Washington Post, Fortune, Fast Company, and Forbes, as well as on NPR and The Today Show, among other outlets. In addition to The Shopping Revolution, she is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and coauthor of Grocery Revolution: The New Focus on the Consumer.
Details
Erscheinungsjahr: 2021
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781613631140
ISBN-10: 1613631146
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kahn, Barbara E
Hersteller: University of Pennsylvania Press
Maße: 216 x 142 x 17 mm
Von/Mit: Barbara E Kahn
Erscheinungsdatum: 30.04.2021
Gewicht: 0,267 kg
Artikel-ID: 121110633
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