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Beschreibung
What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking-and how that script came to be. It introduces:

  • Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
  • Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
  • Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
  • And the candidate, Richard Nixon himself-a politician running on television for the highest office in the land

In his introduction, Joe McGinniss discusses why-unfortunately-his classic book is as pertinent today to understanding our political culture as it was the year it was published.

What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking-and how that script came to be. It introduces:

  • Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
  • Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
  • Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
  • And the candidate, Richard Nixon himself-a politician running on television for the highest office in the land

In his introduction, Joe McGinniss discusses why-unfortunately-his classic book is as pertinent today to understanding our political culture as it was the year it was published.

Über den Autor
Joe McGinniss
Details
Empfohlen (von): 18
Erscheinungsjahr: 1988
Fachbereich: Regionalgeschichte
Genre: Geschichte, Importe
Rubrik: Geisteswissenschaften
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780140112405
ISBN-10: 0140112405
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Mcginniss, Joe
Hersteller: Penguin Publishing Group
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 197 x 129 x 15 mm
Von/Mit: Joe Mcginniss
Erscheinungsdatum: 02.08.1988
Gewicht: 0,291 kg
Artikel-ID: 101454508

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