Zum Hauptinhalt springen
Dekorationsartikel gehören nicht zum Leistungsumfang.
The Routledge Handbook of Hotel Chain Management
Taschenbuch von Maya Ivanova (u. a.)
Sprache: Englisch

62,30 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 4-7 Werktage

Kategorien:
Beschreibung
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature.

This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study.



This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.

Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature.

This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study.



This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.

Inhaltsverzeichnis
Introduction to the Handbook of Hotel Chain Management Section I: Theoretical issues of hotel chains Section II: Expansion of hotel chains Section III: Strategic and operational management of hotel chains Section IV: Individual hotel's perspective 3Section V: Contemporary and Future Issues in Hotel Chain Management
Details
Medium: Taschenbuch
ISBN-13: 9780367660109
ISBN-10: 0367660105
Sprache: Englisch
Redaktion: Ivanova, Maya
Ivanov, Stanislav
Magnini, Vincent P.
Hersteller: Routledge
Taylor & Francis
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 31 x 174 x 246 mm
Von/Mit: Maya Ivanova (u. a.)
Gewicht: 1,028 kg
Artikel-ID: 121928151
Inhaltsverzeichnis
Introduction to the Handbook of Hotel Chain Management Section I: Theoretical issues of hotel chains Section II: Expansion of hotel chains Section III: Strategic and operational management of hotel chains Section IV: Individual hotel's perspective 3Section V: Contemporary and Future Issues in Hotel Chain Management
Details
Medium: Taschenbuch
ISBN-13: 9780367660109
ISBN-10: 0367660105
Sprache: Englisch
Redaktion: Ivanova, Maya
Ivanov, Stanislav
Magnini, Vincent P.
Hersteller: Routledge
Taylor & Francis
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 31 x 174 x 246 mm
Von/Mit: Maya Ivanova (u. a.)
Gewicht: 1,028 kg
Artikel-ID: 121928151
Sicherheitshinweis