Michael L. Naraine is an Associate Professor in the Department of Sport Management at Brock University, Canada. His research is in digital sport management and marketing, examining the strategy, fan engagement, and analytics related to new developments in the sport business landscape. He is a Research Fellow of the North American Society for Sport Management and a board member at Canada Snowboard.

Ted Hayduk III is an Assistant Professor at Tisch Institute for Global Sport at New York University, USA. His research explores entrepreneurship and consumer behavior in the sport and entertainment industry. In 2022, he was named a Research Fellow of the North American Society for Sport Management.

Jason P. Doyle is a Senior Lecturer within the Department of Tourism, Sport and Hotel Management at Griffith University, Australia. His research focuses on understanding sport consumer behavior, specifically determining how sport and event consumption impacts organizations, athletes, communities, and individuals.

PART I

Digital Transformations in Sport Management

1 Organizational Behavior and Digital Transformation in Sport

Christopher R. Barnhill and Natalie L. Smith

2 Human Resource Management and Digital Technology

Shannon Kerwin

3 Virtual Volunteering

Erik L. Lachance and Graham Cuskelly

4 Digital Transformations in Youth Sport

Ryan Snelgrove and Vinu Selvaratnam

5 Digital Transformation in Not-for-Profit Sport Organizations

Ashley Thompson and Milena M. Parent

6 Virtual Participatory Sport Events

Millicent Kennelly and Kevin Filo

7 Digital Innovation in High-Performance Sport

Popi Sotiriadou

8 Corporate Social Responsibility and Digital Transformation in Professional Sport

Kathy Babiak, Adam Copeland, and Daniel Yang

9 Digital Transformation in Sport Sponsorship

T. Bettina Cornwell

10 Digital Sport Management and the Law

Thomas A. Baker III

11 Digital Technology and Sport for Development

Per G. Svensson and Mitchell McSweeney

PART II

Digital Tools in Sport Management

12 Fantasy Sport in the Digital Realm

Brody J. Ruihley

13 Podcasting and Sports Journalism

Galen Clavio and Brian P. Moritz

14 Evolution of Live Streaming

Sarah Wymer and Michael L. Naraine

15 Social Media and Sport Marketing in North America

Brandon Boatwright and Karen Freberg

16 Social Media and Athlete Branding

Caroline Riot and Michelle Hayes

17 Immersive Technology and the Virtual Sport Spectator Experience

Luke R. Potwarka, Peter A. Hall, Chad Goebert, and Hasan Ayaz

18 Business Analytics in Sport Organizations

Ted Hayduk III

PART III

Emerging Digital Issues in Sport Management

19 Collaborative Consumption in the Sport Industry

Brandon Brown, Eric C. Schwarz, and Michael M. Goldman

20 Data and the Sport Consumer

Adam Karg

21 Digital Fitness Ecosystem

Brianna Newland and Thomas J. Aicher

22 Convergence of Sport and Esports

Anthony D. Pizzo and Daniel C. Funk

23 Blockchain and the Sports Tech Dilemma

Brianna Newland and Martin Carlsson-Wall

24 Digitization of Sport Participation for Health

Ji Wu, Yuhei Inoue, and Mikihiro Sato

25 Artificial Intelligence

Heather Kennedy and Liz Wanless

26 Digital Technology and Sport Ecology

Maddy Orr and Walker J. Ross

27 Shifting Gender Power Relations in the Digitization of Sport

Simone Fullagar, Adele Pavlidis, and Millicent Kennelly

28 Sport Innovation

Benjamin Kinsky and Christopher Huth

29 Economics of Digital Sport Consumption

Ted Hayduk III