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As a salesperson, your product knowledge is extensive but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal.
Top sales effectiveness expert and author Paul Cherry reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price, and increase your success rate as a result.
In Questions That Sell, Cherry shares material on how to: Discover hidden customer needs and motivations
Reinvigorate a stale relationship
Soothe anxious buyers
Accelerate the decision process
Upsell and cross-sell so you no longer leave money on the table
Use questions to qualify prospects (without insulting them)
And much more
Questions That Sell is packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions. Success is yours for the asking. Smart questioning will get you there.
As a salesperson, your product knowledge is extensive but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal.
Top sales effectiveness expert and author Paul Cherry reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price, and increase your success rate as a result.
In Questions That Sell, Cherry shares material on how to: Discover hidden customer needs and motivations
Reinvigorate a stale relationship
Soothe anxious buyers
Accelerate the decision process
Upsell and cross-sell so you no longer leave money on the table
Use questions to qualify prospects (without insulting them)
And much more
Questions That Sell is packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions. Success is yours for the asking. Smart questioning will get you there.
| Empfohlen (von): | 18 |
|---|---|
| Erscheinungsjahr: | 2017 |
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780814438701 |
| ISBN-10: | 0814438709 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Cherry, Paul |
| Auflage: | Second Edition |
| Hersteller: | AMACOM |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 15 mm |
| Von/Mit: | Paul Cherry |
| Erscheinungsdatum: | 20.03.2018 |
| Gewicht: | 0,399 kg |
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