Kelvin Smith had an extensive experience of developing innovative postgraduate publishing programmes in higher education institutions in the UK, Africa and Europe. He also provided consultancy on publishing education, including course and materials development, advice on funding applications, and related monitoring and evaluation activities.

Gives readers the opportunity to explore the world of publishing through real-world case studies and insightful interviews with industry experts

Introduction
People and publishing: who does what in book publishing?
Chapter-by-chapter

1. Fundamentals of publishing
A very short of history of publishing
Why finance matters
The relationship between different parts of industry
Preparing for a future in publishing
The global and local fundamentals
Case study: Bertelsmann and PenguinRandomHouse
Interview: Cathy Wells, HR Director, Hachette Book Group
Summary

2. The publishing ecosystem
Varieties of publication- markets and audiences
Print and ebooks
Journals, magazines and newspapers
Who adds value to the publishing process
Case study: Amazon and EBSCO
Interview: Maria Vassilopoulos, Business Development Manager, The Bookseller
Summary

3. Writers, readers and intermediaries
Authors, illustrators, creators and their rights
Agents and other gatekeepers
Network and opinion formers
Channels to readers and buyers
Case study: Frankfurt Book Fair
Interview: Ashleigh Gardner, Head of Partnerships, Wattpad
Interview: Caroline Walsh, Literary Agent, David Higham Associates
Summary

4. Editorial process
Policy and planning: list building and market niches
Commissioning: research, reputation and funds
Contractual matters: formats and co-editions
Editorial work: from submissions to publication
Case study: A Guide for Dummies
Interview: Anne Meadows, Commissioning Editor, Granta and Portobello Books
Summary

5. Design and production
Platforms and formats appropriate for the content
Scheduling the publication process
Controlling costs and establishing prices
Case study: Horrible Histories
Interview: Alex Bell, Production Programme Manager, Dorling Kindersley
Summary

6. Print and digital publishing
Choosing from a variety of media and formats
Legalities of publishing in a wired world
Digital workflow and software standard
Communication for print and e-publications
Case study: print and digital at the university presses
Interview: Eric Huang, Development Director, Made in Me
Summary

7. Rights
How different rights developed
Range of rights
Who is involved in selling rights
Case study: The rights potential of children's books
Interview: Jason Bartholomew, Rights Director, Hodder & Stoughton
Summary

8. Marketing, Sales and Distribution
Marketing
Communication through promotion and publicity
Managing budgets and schedules
Using feedback to monitor success
Case study: Persephone Books
Interview: Ian Lamb, Head of Children's Marketing and Publicity, Bloomsbury Publishing
Summary

ConclusionGlossaryBibliography and resourcesThe publishing year: book fairs and other major publishing eventsIndexPicture credits and acknowledgements