Michal Chmiel is Senior Lecturer (Associate Professor) in Psychology and Director of External Engagement and Partnerships of the School of Life Sciences and the Environment at Royal Holloway, University London. Michal has over 19 years' experience in teaching and research roles at the London College of Communication (UAL), the New York University Stern School of Business, the University of Kent, and the Jagiellonian University in Kraków. As a former PR practitioner, Michal has successfully incorporated social psychological evidence into PR and communications projects for multinational companies, NGOs, government bodies and public figures. His research focuses on various aspects of the psychology of publics, including fake news, loneliness, and artificial intelligence.

1. The Context: Introduction 2. The Inspiration: Contemporary Social Psychology and Its Potential for Informing PR Theory and Practice. 3. The Past: Historical Heritage of Psychology in PR 4. The Evidence: Psychology and Everyday Practice of PR 5. The Object: PR from the Perspective of Psychology 6. The Individual: Members of Audiences and Publics 7. The Content: Artificial Intelligence, Fake News, and Relationships 8. The Future: Transdisciplinarity of Public Relations