GÜNTER SCHMÖLDERS (1903-1991) was the continental pioneer of Economic Psychology. In the 1950s he built up a centre for socio-economic research at the University of Cologne, Germany. He was a very productive author with over 400 articles and books, with only a few originally published in English.

List of Tables List of Figures PART 1: INTRODUCTION Methodology: The Long Way Towards Empirical Research Plan of the Book Schmölders and the Public Finance Today Acknowledgements References PART 2: ECONOMIC PSYCHOLOGY Man as a Social Being A Contrasting Programme to Rational Theory Socio-Economic Behaviour Research PART 3: THE PRIVATE HOUSEHOLD How Money is Managed in Private Households A Behavioural Approach to Monetary Theory Level of Aspiration and Consumption Standard: Some General Findings (with Bernd Bievert) PART 4: THE ENTREPRENEUR Entrepreneurial Behaviour The Entrepreneur in the Economy and in the Society of the Federal Republic of Germany PART 5: PSYCHOLOGY OF TAXATION AND PUBLIC FINANCE Fiscal Psychology: A New Branch of Public Finance Tax Morale and Tax Resistance Tax Justice The German Tax Mentality Tax Mentality in International Comaprison - An Overview A Theory of Incentive Taxation in the Process of Economic Development PART 6: PSYCHOLOGY AND MACROECONOMICS The Problem of Economic Prognosis The Liquidity Theory of Money Notes Index