The Product Manager's Toolkit® | Buch

Cover: 9783319499970 | The Product Manager's Toolkit® | Gabriel Steinhardt | Buch | xvii

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Sprache: Englisch

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Beschreibung

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

Über den Autor

Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings. Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

Zusammenfassung

Provides a consistent and holistic approach to product management

Covers both, conceptual and practical levels of product management

Details the Blackblot PMTK Methodology(TM), a globally adopted best practice

Includes supplementary material: [...]

Inhaltsverzeichnis

Introduction.- Part I: Product Management Concepts.- Part II: Product Management Editorials.- Part III: Product Manager's Toolkit® (PMTK).

Details

Erscheinungsjahr:	2017
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Reihe:	Management for Professionals
Inhalt:	xvii 207 S. 32 s/w Illustr. 2 farbige Illustr. 207 p. 34 illus. 2 illus. in color.
ISBN-13:	9783319499970
ISBN-10:	3319499971
Sprache:	Englisch
Herstellernummer:	978-3-319-49997-0
Ausstattung / Beilage:	HC runder Rücken kaschiert
Einband:	Gebunden
Autor:	Steinhardt, Gabriel
Auflage:	Second Edition 2017
Hersteller:	Springer Nature Switzerland Springer International Publishing Springer International Publishing AG Management for Professionals
Maße:	241 x 160 x 18 mm
Von/Mit:	Gabriel Steinhardt
Erscheinungsdatum:	24.05.2017
Gewicht:	0,512 kg

Artikel-ID: 109159080