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In The Power Presenter, Second Edition, top presentation consultant Jerry Weissman teaches proven techniques, styles, and strategies that executive teams from 1,000+ companies have used to attract investors, sell products, propose partnerships, and seek approval for high-stakes projects. Students will follow a seven-step plan for crafting compelling stories, learn how to conquer a fear of public speaking and present naturally with force and conviction, speak with body language, get audiences to empathize, integrate visuals with your delivery, and much more. This guide is packed with proven techniques, practical tools, and case studies of famous power presentersGÇöincluding many added for this edition. Learn to engage any audience from start to finish and deliver winning presentations when it counts most.
In The Power Presenter, Second Edition, top presentation consultant Jerry Weissman teaches proven techniques, styles, and strategies that executive teams from 1,000+ companies have used to attract investors, sell products, propose partnerships, and seek approval for high-stakes projects. Students will follow a seven-step plan for crafting compelling stories, learn how to conquer a fear of public speaking and present naturally with force and conviction, speak with body language, get audiences to empathize, integrate visuals with your delivery, and much more. This guide is packed with proven techniques, practical tools, and case studies of famous power presentersGÇöincluding many added for this edition. Learn to engage any audience from start to finish and deliver winning presentations when it counts most.
Über den Autor
Jerry Weissman is the founder and president of Suasive, Inc., formerly Power Presentations, Ltd. Weissman began his career as a staff producer-director of public affairs and news programs at CBS TV in New York, where he learned the skills to master the building blocks of every presentation: a clear, compelling story, well-designed graphics, natural delivery, and the art of Q&A. In 1988, Weissman brought these skills to Silicon Valley. In short order, he established himself as the coach for Silicon Valley CEOs developing their IPO roadshows by teaching them to tell their business stories through the eyes of their investors. In doing so, he helped their companies raise hundreds of billions of dollars. After amassing an elite client list of IPOs, he soon widened his focus to coaching public and privately held companies to develop and deliver all types of business presentations. Today his methodology has helped thousands of companies on every continent deliver high-stakes presentations with clarity, confidence, and maximum persuasion.
In addition to this book, Weissman is the author of four other books on presentations and public speaking: Presenting to Win: The Art of Telling Your Story and Designing Your Slides; In the Line of Fire: How to Handle Tough Questions; Presentations in Action; and Winning Strategies for Power Presentations, all Pearson publications.
In addition to this book, Weissman is the author of four other books on presentations and public speaking: Presenting to Win: The Art of Telling Your Story and Designing Your Slides; In the Line of Fire: How to Handle Tough Questions; Presentations in Action; and Winning Strategies for Power Presentations, all Pearson publications.
Inhaltsverzeichnis
Foreword to the Second Edition xvii
Preface: Show Me the Money xxi
Introduction: The Deer in the Headlights xxvii
Fight-or-Flight xxvii
Adrenaline Rush Remedies xxviii
The Mental Method xxix
Book Conventions xxx
Chapter One: Actions Speak Louder Than Words 1
Audience Advocacy 1
The Power of the Visual 3
Chapter Two: Creating Empathy with Your Audience 11
Empathy 11
The Science of Empathy 12
The Effectiveness Matrix 15
Chapter Three: The Butterflies in Your Stomach 23
Fight-or-Flight: Internal Dynamics 23
Fight-or-Flight: External Dynamics 26
Presenter Behavior/Audience Perception 29
The Yikes! Moment 30
Chapter Four: The Quest for Content 31
Slides 32
Script 33
Teleprompter (Also Known as Autocue) 34
Comfort Monitors 35
Advanced Technology 36
Five Simple Steps to Develop Your Story 37
Chapter Five: The Mental Method 45
Concentration 45
The MindBody Connection 46
The Mental Method 49
Delivering Your Message 59
Chapter Six: The Learning Process 61
Change 61
The Four Stages of Learning 62
Comfort Zone Paradox 63
Repetition over Time 65
The Yikes! Moment 68
The Suasive Master Skills Cycle 69
Chapter Seven: Speak with Your Body Language 71
The Historic KennedyNixon Debate 71
External Factors/Audience Perception 76
Visual Dynamics 77
Vocal Dynamics 92
Putting It All Together 96
Chapter Eight: Control Your Cadence: The Phrase 99
Cadence 99
Complete the Arc 100
Rising/Falling Inflection 102
Complete the Arc in Action 107
Chapter Nine: Control Your Cadence: The Pause 111
Unwords 112
Ten Benefits of the Pause 120
Speak Only to Eyes 120
Phrase & Pause 122
Cadence Summary 124
Chapter Ten: Tools of the Trade 127
Position 127
The Presentation Checklist 130
Putting It All Together 133
Chapter Eleven: SlideSynchronization 135
Design/Delivery Balance 135
The Suasive Meta Design Concepts 138
Seven Steps of SlideSync Delivery 141
SlideSync Delivery in Action 148
Chapter Twelve: SlideSync Narrative 149
Describe 149
Narrative Continuity 154
Three Simple Steps of Continuity 155
Putting It All Together 156
Chapter Thirteen: Masters of the Game 157
The Great Communicator 157
Sir Winston Churchill 160
President John F. Kennedy 161
Reverend Martin Luther King, Jr. 162
Reverend Billy Graham 163
The Great Communicator Redux 165
The Great Orators: Conversation and Empathy 167
Coda: Ending with the Beginning 169
Endnotes 173
Appendix A: Video Links 187
Acknowledgments 193
About the Author 195
Index 197
Preface: Show Me the Money xxi
Introduction: The Deer in the Headlights xxvii
Fight-or-Flight xxvii
Adrenaline Rush Remedies xxviii
The Mental Method xxix
Book Conventions xxx
Chapter One: Actions Speak Louder Than Words 1
Audience Advocacy 1
The Power of the Visual 3
Chapter Two: Creating Empathy with Your Audience 11
Empathy 11
The Science of Empathy 12
The Effectiveness Matrix 15
Chapter Three: The Butterflies in Your Stomach 23
Fight-or-Flight: Internal Dynamics 23
Fight-or-Flight: External Dynamics 26
Presenter Behavior/Audience Perception 29
The Yikes! Moment 30
Chapter Four: The Quest for Content 31
Slides 32
Script 33
Teleprompter (Also Known as Autocue) 34
Comfort Monitors 35
Advanced Technology 36
Five Simple Steps to Develop Your Story 37
Chapter Five: The Mental Method 45
Concentration 45
The MindBody Connection 46
The Mental Method 49
Delivering Your Message 59
Chapter Six: The Learning Process 61
Change 61
The Four Stages of Learning 62
Comfort Zone Paradox 63
Repetition over Time 65
The Yikes! Moment 68
The Suasive Master Skills Cycle 69
Chapter Seven: Speak with Your Body Language 71
The Historic KennedyNixon Debate 71
External Factors/Audience Perception 76
Visual Dynamics 77
Vocal Dynamics 92
Putting It All Together 96
Chapter Eight: Control Your Cadence: The Phrase 99
Cadence 99
Complete the Arc 100
Rising/Falling Inflection 102
Complete the Arc in Action 107
Chapter Nine: Control Your Cadence: The Pause 111
Unwords 112
Ten Benefits of the Pause 120
Speak Only to Eyes 120
Phrase & Pause 122
Cadence Summary 124
Chapter Ten: Tools of the Trade 127
Position 127
The Presentation Checklist 130
Putting It All Together 133
Chapter Eleven: SlideSynchronization 135
Design/Delivery Balance 135
The Suasive Meta Design Concepts 138
Seven Steps of SlideSync Delivery 141
SlideSync Delivery in Action 148
Chapter Twelve: SlideSync Narrative 149
Describe 149
Narrative Continuity 154
Three Simple Steps of Continuity 155
Putting It All Together 156
Chapter Thirteen: Masters of the Game 157
The Great Communicator 157
Sir Winston Churchill 160
President John F. Kennedy 161
Reverend Martin Luther King, Jr. 162
Reverend Billy Graham 163
The Great Communicator Redux 165
The Great Orators: Conversation and Empathy 167
Coda: Ending with the Beginning 169
Endnotes 173
Appendix A: Video Links 187
Acknowledgments 193
About the Author 195
Index 197
Über den Autor
Jerry Weissman is the founder and president of Suasive, Inc., formerly Power Presentations, Ltd. Weissman began his career as a staff producer-director of public affairs and news programs at CBS TV in New York, where he learned the skills to master the building blocks of every presentation: a clear, compelling story, well-designed graphics, natural delivery, and the art of Q&A. In 1988, Weissman brought these skills to Silicon Valley. In short order, he established himself as the coach for Silicon Valley CEOs developing their IPO roadshows by teaching them to tell their business stories through the eyes of their investors. In doing so, he helped their companies raise hundreds of billions of dollars. After amassing an elite client list of IPOs, he soon widened his focus to coaching public and privately held companies to develop and deliver all types of business presentations. Today his methodology has helped thousands of companies on every continent deliver high-stakes presentations with clarity, confidence, and maximum persuasion.
In addition to this book, Weissman is the author of four other books on presentations and public speaking: Presenting to Win: The Art of Telling Your Story and Designing Your Slides; In the Line of Fire: How to Handle Tough Questions; Presentations in Action; and Winning Strategies for Power Presentations, all Pearson publications.
In addition to this book, Weissman is the author of four other books on presentations and public speaking: Presenting to Win: The Art of Telling Your Story and Designing Your Slides; In the Line of Fire: How to Handle Tough Questions; Presentations in Action; and Winning Strategies for Power Presentations, all Pearson publications.
Inhaltsverzeichnis
Foreword to the Second Edition xvii
Preface: Show Me the Money xxi
Introduction: The Deer in the Headlights xxvii
Fight-or-Flight xxvii
Adrenaline Rush Remedies xxviii
The Mental Method xxix
Book Conventions xxx
Chapter One: Actions Speak Louder Than Words 1
Audience Advocacy 1
The Power of the Visual 3
Chapter Two: Creating Empathy with Your Audience 11
Empathy 11
The Science of Empathy 12
The Effectiveness Matrix 15
Chapter Three: The Butterflies in Your Stomach 23
Fight-or-Flight: Internal Dynamics 23
Fight-or-Flight: External Dynamics 26
Presenter Behavior/Audience Perception 29
The Yikes! Moment 30
Chapter Four: The Quest for Content 31
Slides 32
Script 33
Teleprompter (Also Known as Autocue) 34
Comfort Monitors 35
Advanced Technology 36
Five Simple Steps to Develop Your Story 37
Chapter Five: The Mental Method 45
Concentration 45
The MindBody Connection 46
The Mental Method 49
Delivering Your Message 59
Chapter Six: The Learning Process 61
Change 61
The Four Stages of Learning 62
Comfort Zone Paradox 63
Repetition over Time 65
The Yikes! Moment 68
The Suasive Master Skills Cycle 69
Chapter Seven: Speak with Your Body Language 71
The Historic KennedyNixon Debate 71
External Factors/Audience Perception 76
Visual Dynamics 77
Vocal Dynamics 92
Putting It All Together 96
Chapter Eight: Control Your Cadence: The Phrase 99
Cadence 99
Complete the Arc 100
Rising/Falling Inflection 102
Complete the Arc in Action 107
Chapter Nine: Control Your Cadence: The Pause 111
Unwords 112
Ten Benefits of the Pause 120
Speak Only to Eyes 120
Phrase & Pause 122
Cadence Summary 124
Chapter Ten: Tools of the Trade 127
Position 127
The Presentation Checklist 130
Putting It All Together 133
Chapter Eleven: SlideSynchronization 135
Design/Delivery Balance 135
The Suasive Meta Design Concepts 138
Seven Steps of SlideSync Delivery 141
SlideSync Delivery in Action 148
Chapter Twelve: SlideSync Narrative 149
Describe 149
Narrative Continuity 154
Three Simple Steps of Continuity 155
Putting It All Together 156
Chapter Thirteen: Masters of the Game 157
The Great Communicator 157
Sir Winston Churchill 160
President John F. Kennedy 161
Reverend Martin Luther King, Jr. 162
Reverend Billy Graham 163
The Great Communicator Redux 165
The Great Orators: Conversation and Empathy 167
Coda: Ending with the Beginning 169
Endnotes 173
Appendix A: Video Links 187
Acknowledgments 193
About the Author 195
Index 197
Preface: Show Me the Money xxi
Introduction: The Deer in the Headlights xxvii
Fight-or-Flight xxvii
Adrenaline Rush Remedies xxviii
The Mental Method xxix
Book Conventions xxx
Chapter One: Actions Speak Louder Than Words 1
Audience Advocacy 1
The Power of the Visual 3
Chapter Two: Creating Empathy with Your Audience 11
Empathy 11
The Science of Empathy 12
The Effectiveness Matrix 15
Chapter Three: The Butterflies in Your Stomach 23
Fight-or-Flight: Internal Dynamics 23
Fight-or-Flight: External Dynamics 26
Presenter Behavior/Audience Perception 29
The Yikes! Moment 30
Chapter Four: The Quest for Content 31
Slides 32
Script 33
Teleprompter (Also Known as Autocue) 34
Comfort Monitors 35
Advanced Technology 36
Five Simple Steps to Develop Your Story 37
Chapter Five: The Mental Method 45
Concentration 45
The MindBody Connection 46
The Mental Method 49
Delivering Your Message 59
Chapter Six: The Learning Process 61
Change 61
The Four Stages of Learning 62
Comfort Zone Paradox 63
Repetition over Time 65
The Yikes! Moment 68
The Suasive Master Skills Cycle 69
Chapter Seven: Speak with Your Body Language 71
The Historic KennedyNixon Debate 71
External Factors/Audience Perception 76
Visual Dynamics 77
Vocal Dynamics 92
Putting It All Together 96
Chapter Eight: Control Your Cadence: The Phrase 99
Cadence 99
Complete the Arc 100
Rising/Falling Inflection 102
Complete the Arc in Action 107
Chapter Nine: Control Your Cadence: The Pause 111
Unwords 112
Ten Benefits of the Pause 120
Speak Only to Eyes 120
Phrase & Pause 122
Cadence Summary 124
Chapter Ten: Tools of the Trade 127
Position 127
The Presentation Checklist 130
Putting It All Together 133
Chapter Eleven: SlideSynchronization 135
Design/Delivery Balance 135
The Suasive Meta Design Concepts 138
Seven Steps of SlideSync Delivery 141
SlideSync Delivery in Action 148
Chapter Twelve: SlideSync Narrative 149
Describe 149
Narrative Continuity 154
Three Simple Steps of Continuity 155
Putting It All Together 156
Chapter Thirteen: Masters of the Game 157
The Great Communicator 157
Sir Winston Churchill 160
President John F. Kennedy 161
Reverend Martin Luther King, Jr. 162
Reverend Billy Graham 163
The Great Communicator Redux 165
The Great Orators: Conversation and Empathy 167
Coda: Ending with the Beginning 169
Endnotes 173
Appendix A: Video Links 187
Acknowledgments 193
About the Author 195
Index 197
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