The Platform Business Navigator | Taschenbuch

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Cover: 9781292466187 | The Platform Business Navigator | Felix Wortmann (u. a.) | Taschenbuch

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Beschreibung

Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.

Amazon and Alibaba are facilitators of transactions between sellers and buyers
Apple connects app developers with app users
Google facilitates transactions between ordinary web surfers and advertisers.

Every product, service, and retail business has the potential to become a platform business, and
The Platform Business Navigator
will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.

Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.

Amazon and Alibaba are facilitators of transactions between sellers and buyers
Apple connects app developers with app users
Google facilitates transactions between ordinary web surfers and advertisers.

Über den Autor

Felix Wortmann is Professor, Senior Lecturer, and Vice Director at the Institute of Technology Management of the University of St. Gallen (HSG). Sven Jung is currently a Visiting Fellow in the strategy department at the Harvard Business School. Oliver Gassmann is Full Professor at the University of St. Gallen, Director of its Institute of Technology Management (ITEM) and a thought leader in the field of innovation. His book The Business Model Navigator became a global bestseller and he has founded several spin-off companies and is acting in various boards of international companies and institutions.

Inhaltsverzeichnis

PART ONE Platform business innovation

1. The logic of platforms

2. Fundamental types of platforms

3. The Platform Navigator in a nutshell

PART TWO The 88 patterns of the Platform Business Navigator

4. Ideate: Patterns to identify a platform opportunity

5. Design: Patterns to create and deliver value as a platform

6. Monetize: Patterns to capture value as a platform

7. Scale: Patterns to scale a platform

8. Manage: Patterns to manage a platform

PART THREE Finished reading? Let's get into action

9. A canvas to bring everything together

10. Working with the pattern cards

11. Further reading

Details

Erscheinungsjahr:	2023
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	296
ISBN-13:	9781292466187
ISBN-10:	1292466189
Einband:	Kartoniert / Broschiert
Autor:	Wortmann, Felix Gassmann, Oliver Jung, Sven
Hersteller:	Pearson Education Limited
Maße:	229 x 158 x 17 mm
Von/Mit:	Felix Wortmann (u. a.)
Erscheinungsdatum:	28.12.2023
Gewicht:	0,45 kg

preigu-id: 127640830