Starting out as a designer, Finn Beales decided the pictures he was commissioning weren’t good enough, so he left his desk behind, took up a camera and started telling his own stories. Ten years, 600,000 Instagram followers (@finn), and multiple awards later, in his first practical book, Finn shares what he’s learned along the way: how to create, craft and share beautiful photographs that sell and attract attention. Finn knows what it takes to amplify a brand using a narrative cinematic style. His clients include Apple, Land Rover, Audi and Cartier.

Foreword
Introduction
The Power of Images
Sparking the Imagination
Where to Start?
What You Will Need
Gear: SLR
Gear: Phone Apps
Exercise: Image Editing on a Smartphone

Storytelling 101
What is a Story?
Location
Character
Event
Project: Capture an Environmental Protrait
The Importance of Shot Types
Shot Types: Extreme and Long
Shot Types: Medium and Medium Close
Shot Types: Close-Up and Cutaways
Project: One Subject, Ten Ways
Creating a Body of Work
Project: Everyday Cinematic

Step 1: Pitch
Website
Instagram
Ask the Right Questions
The Creative Call
Project: Develop a Treatment
Pricing
Selling the Estimate

Step 2: Prepare
Developing a Mood Board
Mood-boarding for Colour
Combining Colour Palettes
Developing Your Own Colour Palette for Image Grading
Exercise: Making the Grade
Project: Edit Like a Painter
The Location Recce
Mission Control

Step 3: Shoot
Meeting Your Subjects
See the Light
Types of Sunlight
Project: Capturing Mystery: Shooting Silhouettes
Camera Settings
Shooting with Prime lenses
Exercise: Phone Portraits
Shooting Technique: Rembrandt
Exercise: Rembrandt Lighting
Shooting Technique: Catchlights
Exercise: Experimenting with Catchlights
Shooting Technique: 50 & Stitch (the Brenizer Method)
Exercise: Stitching
Shooting Technique: Beginner Panning Shot
Exercise: Panning with a Smart Phone
Project: Keep Moving: Motion Blur
Shooting Technique: Advanced Tracking Shot
Exercise: Tracking
Shooting Technique: Cinematic
Project: Dreamlike Scenes with Lens Flare
Shooting Technique: Dirty Foreground

Step 4: Edit
Save Time! Organise Your Images
Making Your Selects
Lightroom Collections
Exercise: Making Collections
Grading: Basic Adjustments
Project: Shoot with Film to Influence Your Grade
Introducing Film Grain and Effects
Exercise: Adding Light Leaks
Building a Story
Backup, Backup, Backup

Step 5: Deliver
File Formats
Sharpening
Project: Finalising Your File
Delivering Your Selects

Index
There is No Finish Line