Zur Startseite gehen
0,00 €*
Cover: 9780230103733 | The Objects of Affection | Semiotics and Consumer Culture | A. Berger
Dekorationsartikel gehören nicht zum Leistungsumfang.
The Objects of Affection
Semiotics and Consumer Culture
Taschenbuch von A. Berger
Sprache: Englisch

46,95 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 4-7 Werktage

Kategorien:
Beschreibung
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Über den Autor
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.
Zusammenfassung
With levity and precision, Berger leads the reader to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption
Inhaltsverzeichnis
PART I: SEMIOTIC THEORY Theories of Consumer Cultures Marketing Theory and Semiotics PART II: SEMIOTIC APPLICATIONS Brands and Identity: We are our Brands The Objects of our Affection: Selected Case Studies Appendix: Learning Games and Activities
Details
Erscheinungsjahr: 2010
Genre: Importe
Rubrik: Sprachwissenschaft
Medium: Taschenbuch
Inhalt: xiii
198 S.
9 s/w Illustr.
198 p. 9 illus.
ISBN-13: 9780230103733
ISBN-10: 0230103731
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Berger, A.
Auflage: 2010 edition
Hersteller: Palgrave MacMillan Us
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 206 x 137 x 15 mm
Von/Mit: A. Berger
Erscheinungsdatum: 18.08.2010
Gewicht: 0,249 kg
Artikel-ID: 109681274
Über den Autor
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.
Zusammenfassung
With levity and precision, Berger leads the reader to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption
Inhaltsverzeichnis
PART I: SEMIOTIC THEORY Theories of Consumer Cultures Marketing Theory and Semiotics PART II: SEMIOTIC APPLICATIONS Brands and Identity: We are our Brands The Objects of our Affection: Selected Case Studies Appendix: Learning Games and Activities
Details
Erscheinungsjahr: 2010
Genre: Importe
Rubrik: Sprachwissenschaft
Medium: Taschenbuch
Inhalt: xiii
198 S.
9 s/w Illustr.
198 p. 9 illus.
ISBN-13: 9780230103733
ISBN-10: 0230103731
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Berger, A.
Auflage: 2010 edition
Hersteller: Palgrave MacMillan Us
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 206 x 137 x 15 mm
Von/Mit: A. Berger
Erscheinungsdatum: 18.08.2010
Gewicht: 0,249 kg
Artikel-ID: 109681274
Sicherheitshinweis

Ähnliche Produkte

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...