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In this book Martin Lindstrom - a global leader in branding and expert in organisational culture - takes you behind the scenes at companies which are paralyzed and demoralised by a breakdown in common sense. Lindstrom shares a five-step process for identifying and repairing these lapses, showing that restoring common sense always cuts costs, boosts engagement and increases customer retention.
The stories in The Ministry of Common Sense are entertaining, troubling, eye-opening and recognisable to anyone who works in or leads an organisation of any size. It's easy to get blinded to problems right in front of you - but setting up your own Ministry of Common Sense will mean less time wasted on unnecessary things, less mistakes and misunderstandings, and a better way of working for all.
In this book Martin Lindstrom - a global leader in branding and expert in organisational culture - takes you behind the scenes at companies which are paralyzed and demoralised by a breakdown in common sense. Lindstrom shares a five-step process for identifying and repairing these lapses, showing that restoring common sense always cuts costs, boosts engagement and increases customer retention.
The stories in The Ministry of Common Sense are entertaining, troubling, eye-opening and recognisable to anyone who works in or leads an organisation of any size. It's easy to get blinded to problems right in front of you - but setting up your own Ministry of Common Sense will mean less time wasted on unnecessary things, less mistakes and misunderstandings, and a better way of working for all.
MARTIN LINDSTROM is a well-known international management consultant and best-selling business author who routinely sees various kinds of "corporate red tape" on a global basis. Over the years, he has learned how to quickly pinpoint and then eradicate these bothersome hurdles in companies of all sizes.
Lindstrom is recognized as one of the world's most influential people (Time) and ranked among the world's top business thinkers (Thinkers50).
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 256 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781529332476 |
| ISBN-10: | 1529332478 |
| Sprache: | Englisch |
| Herstellernummer: | 732908 |
| Einband: | Kartoniert / Broschiert |
| Autor: | Company, Martin Lindstrom |
| Hersteller: | Hodder & Stoughton General Division |
| Maße: | 213 x 134 x 30 mm |
| Von/Mit: | Martin Lindstrom Company |
| Erscheinungsdatum: | 21.01.2021 |
| Gewicht: | 0,263 kg |
MARTIN LINDSTROM is a well-known international management consultant and best-selling business author who routinely sees various kinds of "corporate red tape" on a global basis. Over the years, he has learned how to quickly pinpoint and then eradicate these bothersome hurdles in companies of all sizes.
Lindstrom is recognized as one of the world's most influential people (Time) and ranked among the world's top business thinkers (Thinkers50).
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 256 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781529332476 |
| ISBN-10: | 1529332478 |
| Sprache: | Englisch |
| Herstellernummer: | 732908 |
| Einband: | Kartoniert / Broschiert |
| Autor: | Company, Martin Lindstrom |
| Hersteller: | Hodder & Stoughton General Division |
| Maße: | 213 x 134 x 30 mm |
| Von/Mit: | Martin Lindstrom Company |
| Erscheinungsdatum: | 21.01.2021 |
| Gewicht: | 0,263 kg |
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