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Helen Katz is Executive Vice President, Research, at Publicis Media. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University, DePaul University, and the University of Illinois.
1. Media in the Big Picture 2. Media Objectives and Strategies 3. From Consumers to Audiences 4. Media Terms and Calculations 5. Planning and Buying for Television 6. Planning and Buying for Audio, Print and Out-of-Home 7. Planning and Buying for Digital 8. Planning and Buying Beyond 9. Putting the Plan Together 10. Evaluating and Measuring Plans and Buys
| Erscheinungsjahr: | 2022 |
|---|---|
| Genre: | Geschichte |
| Rubrik: | Geisteswissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 228 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367775568 |
| ISBN-10: | 0367775565 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Katz, Helen |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 227 x 149 x 13 mm |
| Von/Mit: | Helen Katz |
| Erscheinungsdatum: | 07.07.2022 |
| Gewicht: | 0,382 kg |
Helen Katz is Executive Vice President, Research, at Publicis Media. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University, DePaul University, and the University of Illinois.
1. Media in the Big Picture 2. Media Objectives and Strategies 3. From Consumers to Audiences 4. Media Terms and Calculations 5. Planning and Buying for Television 6. Planning and Buying for Audio, Print and Out-of-Home 7. Planning and Buying for Digital 8. Planning and Buying Beyond 9. Putting the Plan Together 10. Evaluating and Measuring Plans and Buys
| Erscheinungsjahr: | 2022 |
|---|---|
| Genre: | Geschichte |
| Rubrik: | Geisteswissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 228 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367775568 |
| ISBN-10: | 0367775565 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Katz, Helen |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 227 x 149 x 13 mm |
| Von/Mit: | Helen Katz |
| Erscheinungsdatum: | 07.07.2022 |
| Gewicht: | 0,382 kg |
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