Alan B. Albarran: The Media Economy | Buch

Cover: 9781032491349 | The Media Economy | Alan B. Albarran | Buch | Englisch | 2023

Rückseite: 9781032491349 | The Media Economy | Alan B. Albarran | Buch | Englisch | 2023

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Sprache: Englisch

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Beschreibung

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

Über den Autor

Alan B. Albarran is Professor Emeritus of Media Arts at the University of North Texas, USA. He is internationally recognized as one of the leading scholars in the field of Media Management and Economics and is a former editor of the Journal of Media Economics and the International Journal for Media Management. He is also a co-editor of the Handbook of Media Management and Economics, 2nd edition (Routledge, 2018).

Inhaltsverzeichnis

1. Understanding the Media Economy 2. Theories and Approaches Used to Examine the Media Economy 3. Key Concepts to Understand the Media Economy 4. Evolving Markets in the Media Economy 5. Streaming 6. Technology and the Media Economy 7. Globalization and the Media Economy 8. Regulation and the Media Economy 9. Consumer Aspects of the Media Economy 10. Finance, Valuation, Investment, and Labor in the Media Economy 11. Assessing the Future of the Media Economy

Details

Erscheinungsjahr:	2023
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
ISBN-13:	9781032491349
ISBN-10:	1032491345
Sprache:	Englisch
Einband:	Gebunden
Autor:	Albarran, Alan B.
Auflage:	3. Auflage
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	235 x 157 x 17 mm
Von/Mit:	Alan B. Albarran
Erscheinungsdatum:	30.11.2023
Gewicht:	0,479 kg