OVER 3.5 MILLION COPIES SOLD
"Few books have had as great an impact on the cause of world evangelization in our generation as The Master Plan of Evangelism."--Billy Graham
It all started when Jesus called a few people to follow him and share God's message with their neighbors. We are called to do the same. But evangelism can be difficult--even intimidating. With all the evangelism resources available, where should you turn to find sound advice on how to share the Good News with others?

The answers aren't found in TV evangelism, easy-evangelism guidebooks, or the latest marketing techniques. Rather, Robert E. Coleman points to the Bible, to the ultimate example found in Jesus Christ. As Coleman explore eight guiding principles based in Jesus's ways, you will

● understand the objective of Christ's ministry and his strategy for carrying it out
● learn to emulate Jesus's actions in any given situation
● be prepared to minister to the specific needs of those God brings into your life
● be sure that your course of action fits into God's overall plan for the Great Commission

For decades, The Master Plan of Evangelism has challenged and instructed more than 3.5 million readers. This abridged version for time-starved readers is as fresh, relevant, and effective as ever. Join the movement and discover how you can minister to the people God brings into your life.