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Cover: 9780761909590 | The Mass Marketing of Politics | Bruce I. Newman | Taschenbuch | 1999
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The Mass Marketing of Politics
Democracy in an Age of Manufactured Images
Taschenbuch von Bruce I. Newman
Sprache: Englisch

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Beschreibung
The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue.This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives.The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.
The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue.This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives.The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.
Inhaltsverzeichnis
Introduction
The Impact of Marketing on Democracy
From Party Politics to Mass Marketing
The ABCs of Marketing
The Information Highway
Strategy
The Art of Crafting an Image
The Permanent Campaign
The Solution
Details
Erscheinungsjahr: 1999
Genre: Politikwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
Seiten: 186
ISBN-13: 9780761909590
ISBN-10: 0761909591
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Newman, Bruce I.
Hersteller: Sage Publications, Inc
Maße: 229 x 152 x 10 mm
Von/Mit: Bruce I. Newman
Erscheinungsdatum: 02.07.1999
Gewicht: 0,279 kg
preigu-id: 106598010
Inhaltsverzeichnis
Introduction
The Impact of Marketing on Democracy
From Party Politics to Mass Marketing
The ABCs of Marketing
The Information Highway
Strategy
The Art of Crafting an Image
The Permanent Campaign
The Solution
Details
Erscheinungsjahr: 1999
Genre: Politikwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
Seiten: 186
ISBN-13: 9780761909590
ISBN-10: 0761909591
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Newman, Bruce I.
Hersteller: Sage Publications, Inc
Maße: 229 x 152 x 10 mm
Von/Mit: Bruce I. Newman
Erscheinungsdatum: 02.07.1999
Gewicht: 0,279 kg
preigu-id: 106598010
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